Why your logo needs a small version
A mark drawn for a sign rarely survives at 16 px. Shrinking it is not the same as drawing it small (sample…
Studio notes
Short notes on marks, names, signs and the small sizes nobody checks.
Clear space, explained without the jargon
The dashed box around a logo in the guidelines is there to keep other things away. Here is how to measure it…
Briefing a sign maker: what to send
Drawings, measurements and colours that survive outdoors: the short list we send with every sign (sample note).
What we look at in the first meeting
Before we draw anything, we collect every place your name already appears (sample note).