Fieldmark Studio (sample) has drawn identities for organisations people use every day since 2012: ferries, bakeries, libraries, clinics and family firms.
Our first big job was a bus company’s new mark. It looked fine on screen and failed on the first bus: the thin lines vanished at the bus stop, and the timetable app showed a grey square (sample).
Since then nothing leaves the studio before it has been printed, painted or shown at the size it will really be used. It adds a week to each project and saves clients from reprinting signs.
Four rules we use when two good ideas compete.
If a detail does not survive at 16 px or in one colour, it goes, however much we like it.
We judge a shop front on a photo of your street, a van on a printed van side.
You choose from three routes, then we develop one. No final presentation of ten logos.
Every file named for where it goes, so your printer never has to ask which one.
Five people, no account managers. The designer on your first call draws your mark.
Founder, identity design (sample)
Draws the marks and leads every project.
Signage and wayfinding (sample)
Surveys buildings and draws signs for sign makers.
Type and packaging (sample)
Sets the type systems and the labels.
Naming and writing (sample)
Writes the names and the words around them.
Production (sample)
Proofs, printers, files and deadlines.
Visits by appointment, Monday to Thursday. Bring your sign maker or printer if you have one.