Brand guidelines
The rules and files that keep the identity the same with every printer, sign maker and new colleague.
What is in the guidelines
- The mark, its clear space and the size ladder
- The small version and when it takes over
- Colours for screen, print, paint and thread
- Type and how to set a heading, a sign and a form
- Examples: stationery, van, sign, website header
- Wrong uses, drawn so nobody tries them
A PDF of about 30 pages and the artwork folder (sample).
Send us a brand brief
Tell us who you are, where the brand will be seen and when you need it. A designer replies within two working days with questions and a first idea of cost (sample).