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Booking identity projects from January (sample)

Studio notes

Why your logo needs a small version

Seen from above, a hand drawing on a blank sheet beside a row of pens

Most logos are drawn large and then shrunk. At 16 pixels, the size of a browser tab, every fine line and small gap turns into grey (sample note).

A small version keeps the shape people recognise and drops the details: fewer lines, larger gaps, sometimes a heavier weight. It takes over below about 48 pixels, on app icons, social avatars and favicons.

If your current logo blurs in the tab, you probably do not need a new identity. A redrawn small version is often enough.

Demo photos from Pexels by https://kaboompics.com/, Ivan S, Vitaly Gariev, Polina ⠀, Mathias Reding, wal_ 172619, Tima Miroshnichenko, Erik Mclean, PNW Production. The theme download contains placeholder pictures, not these photos.