How we work
Five steps, about seven weeks, and one week spent testing your mark at its real sizes.
How an identity project runs
Five steps in this order, about seven weeks from brief to files. Step four is the one most studios skip.
1
Brief and audit
Week 1
We photograph every place your name appears today, from the door sign to the invoice, and agree the brief.
2
Sketch routes
Weeks 2 and 3
Three different routes, drawn in pencil and then on screen, shown on your real sign, van and website.
3
One route, drawn properly
Weeks 4 and 5
You choose one. We draw it carefully, with its colours, type and a small version for screens.
4
The size test
Week 6
Every rung printed or shown at its real size: the fascia mock-up on your street, the tab in a browser, the stamp on a bag.
5
Guidelines and files
Week 7
Brand guidelines, artwork files for every use and a handover call with your printer and web developer.
The size test, in week six
Before the files are made, every rung in your brief is checked at its real size: the fascia printed on a banner and held up on your street, the van side printed full size, the tab open in a browser among twenty others.
What fails is redrawn, not just enlarged. Clients join the test; it is usually the moment they stop worrying.
Send us a brand brief
Tell us who you are, where the brand will be seen and when you need it. A designer replies within two working days with questions and a first idea of cost (sample).