What goes in a brand book, and what can stay out
A useful brand book is shorter than you think. Here is how we decide what earns a page (sample).
Journal
Notes from the studio on identities, brand books, print and keeping a brand consistent.
Printing the brand book: paper, binding and the thumb index
Why our printed books have tabs on the edge, and which paper survives a year in a workshop (sample).
Choosing typefaces that will still work in five years
Licences, languages and the fallback fonts nobody plans for (sample).