1
Brand story
Who you are for, what you promise and how you sound: positioning, audiences, values and a short voice guide.
You get
A positioning statement, two to four audience profiles, values and a one-page voice guide.
Services, chapter by chapter
Strategy, logo, colour, type, imagery, applications and files: the seven chapters of a brand book. Choose the package that has the chapters you need.
2
Logo
The logo and mark, lockups, clear space, smallest sizes, and the uses that are not allowed.
You get
Logo and mark in every format, lockups with your tagline, clear-space and minimum-size rules.
3
Colour
The palette with print and screen values (CMYK, Pantone, RGB, hex) and how much of each to use.
You get
A palette of four to eight colours with CMYK, Pantone, RGB and hex values and proportions.
4
Typography
Typefaces, the sizes for print and screen, and what to use when the brand fonts are not available.
You get
One or two typefaces, a size scale for print and screen, and free fallback fonts.
5
Imagery
How photos are taken, cropped and captioned, and the illustration or pattern that goes with them.
You get
A photo brief, a test shoot of ten pictures, and a pattern or illustration set.
6
Applications
The identity at work: stationery, signs, packaging, vehicles, social posts and the website.
You get
Designs for up to twelve items: cards, letterhead, signs, labels, bags, social templates.
7
Files and templates
Where the master files live, which file goes where, and the templates your team can edit.
You get
Master files in a shared folder, editable templates and an hour of training.
Three packages, read by chapter
Each package is a brand book of a different size. A filled tab means the chapter is in your book, with the number of pages it gets.
Chapter
Mark
Identity
Brand book
Time
3 weeks
7 weeks
11 weeks
Price
$2,400
$6,800
$12,500
Example prices. Printing the book is quoted separately; every package includes the files as PDF.
Eleven weeks, in this order
The full brand book package, week by week. Smaller packages skip the weeks they do not need.
Week 1
Kick-off workshop
Half a day with the people who decide: what you make, who buys it, what has to change.
Chapters it produces: brand story.
Weeks 2–3
Research and positioning
We visit, read, ask your customers and write the brand story for you to sign off.
Chapters it produces: brand story.
Weeks 4–6
Logo routes
Two or three routes on real things (a bag, a sign, a post), then two rounds of changes to the one you choose.
Chapters it produces: logo.
Weeks 7–8
Colour, type and imagery
Palette with print and screen values, typefaces and sizes, a photo brief and a test shoot.
Chapters it produces: colour, typography, imagery.
Weeks 9–10
Applications
Stationery, signs, packaging and social templates, checked with your printers and sign makers.
Chapters it produces: applications.
Week 11
The book and the files
The brand book as PDF and print, the master files, and an hour of training for your team.
Chapters it produces: files and templates.
Questions about the work
How long does a brand book take?
Eleven weeks for the full book, seven for an identity and three for a logo and mark, counted from the kick-off workshop (sample). Your answers and sign-offs set the pace as much as ours do.
Do we own the logo and the files?
Yes. When the last invoice is paid, the copyright in the logo and the artwork passes to you, and you get every master file. Typefaces stay under their own licences; we tell you which ones need buying.
Can you update an identity we already have?
Yes. Many projects keep the logo and fix what grew around it: colours that drifted, five fonts, signs nobody can read. We start with an audit of what you use now.
What do you need from us to start?
An hour for the kick-off workshop, the people who decide, and what you have now: old logos, photos, printed things. A rough budget helps us choose the right package.
Do you print?
We prepare print-ready files and work with local printers we trust; you pay the printer directly. We check the first proofs with you.
Start with a forty-minute call
Tell us what you make and what is not working. We reply within two working days with questions, a package and a date to start.