Choosing typefaces that will still work in five years

A brand typeface has to work on a sign, a label, a phone and in the office software your team uses every day (sample post).

Before we fall in love with a face, we check three things: the licence for web and apps, the languages it covers, and the free font we will name as its stand-in for email and documents.

That last one matters most. It is the font your brand will be seen in most often.