Logo chapter
Twelve pages that answer every question about the logo before it is asked.
2
Chapter 2 of the brand book
What is on the pages
From the full brand book (sample).
Pages 12–15
The logo, the mark on its own, and why they look the way they do
Pages 16–17
Lockups with the tagline and with partner logos
Pages 18–19
Clear space and the smallest sizes for print and screen
Pages 20–21
Colour versions: full colour, one colour, reversed
Pages 22–23
What not to do: stretched, recoloured, crowded, on busy photos
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