1
Brand story
Who you are for, what you promise and how you sound: positioning, audiences, values and a short voice guide.
You get
A positioning statement, two to four audience profiles, values and a one-page voice guide.
Brand books
Every project ends with one: the chapters your team needs to make the next thing right without calling us.
2
Logo
The logo and mark, lockups, clear space, smallest sizes, and the uses that are not allowed.
You get
Logo and mark in every format, lockups with your tagline, clear-space and minimum-size rules.
3
Colour
The palette with print and screen values (CMYK, Pantone, RGB, hex) and how much of each to use.
You get
A palette of four to eight colours with CMYK, Pantone, RGB and hex values and proportions.
4
Typography
Typefaces, the sizes for print and screen, and what to use when the brand fonts are not available.
You get
One or two typefaces, a size scale for print and screen, and free fallback fonts.
5
Imagery
How photos are taken, cropped and captioned, and the illustration or pattern that goes with them.
You get
A photo brief, a test shoot of ten pictures, and a pattern or illustration set.
6
Applications
The identity at work: stationery, signs, packaging, vehicles, social posts and the website.
You get
Designs for up to twelve items: cards, letterhead, signs, labels, bags, social templates.
7
Files and templates
Where the master files live, which file goes where, and the templates your team can edit.
You get
Master files in a shared folder, editable templates and an hour of training.
Three packages, read by chapter
Each package is a brand book of a different size. A filled tab means the chapter is in your book, with the number of pages it gets.
Chapter
Mark
Identity
Brand book
Time
3 weeks
7 weeks
11 weeks
Price
$2,400
$6,800
$12,500
Example prices. Printing the book is quoted separately; every package includes the files as PDF.
Start with a forty-minute call
Tell us what you make and what is not working. We reply within two working days with questions, a package and a date to start.