How to write a press release a journalist reads to the end
Put the news in the first line, the proof in the second and the quote where it earns its place (sample briefing).
Content and channels
Your newsletter, reports and social posts, telling the same story as your coverage.
What we write
The message house works for your own channels too: the same roof, told at the length each channel needs.
- Monthly newsletter and website news
- Annual and impact reports
- Social posts for launches and issues
- Speeches and letters for your chief executive
- Plain-language rewrites of public notices
Briefings
What to say in the first hour of a bad day
A holding statement buys you time without saying anything you will regret (sample briefing).
Five questions to practise before a radio interview
The questions that catch spokespeople out, and how to answer them in under thirty seconds (sample briefing).
Got a story, or a problem?
Send it to us in five lines. A consultant replies within one working day (sample); out of hours, call the issues line.