PR services
Media relations, crisis and issues support, content for your own channels and media training. On their own, by project or every month.
What we do
Four services, on their own or together. Every one starts with a message house you sign off.
Releases, story pitches, interviews and briefings with the journalists who cover your subject.
Campaigns of 4 to 12 weeks
From $4,500
A 24-hour line, holding statements, spokesperson preparation and a plan written before you need it.
Monthly retainer
From $1,200 a month
Newsletters, annual reports, website news and social posts in the same voice as your coverage.
Monthly or by project
From $2,000
A day in front of a camera and a microphone, with a former journalist asking the hard questions.
One day, up to four people
From $1,800
Example prices. Every quote is fixed before work starts.
How we build your message house
Before any release or interview, we fill this one page with you. It takes about an hour, and every word we write afterwards has to fit it.
Roof: what is the one thing people should remember?
Written as a sentence a stranger would repeat to a friend.
Pillar 1
What does it change for them?
The benefit, said from the listener’s side.
Pillar 2
Why now, why you?
The reason this is news today and not last year.
Pillar 3
What happens next?
The date, the place, the action you want people to take.
Foundation, the proof: which facts, numbers and people can vouch for every word above?
The questions we ask to fill each part of the house. See a finished one in the Old Mill Food Hall campaign.
Ways to work with us
Campaign
One announcement: message house, materials, launch and report
From $4,500
Press office retainer
Your press office, with a named consultant
From $2,400 a month
Issues retainer
The 24-hour line, an issues plan and two drills a year
From $1,200 a month
Media training day
Up to four people, filmed interviews with feedback
From $1,800
Example prices.
Always included
- A named consultant who answers the phone
- A message house you sign off before we write
- A coverage log every month
- No mark-up on photography or distribution
Questions before you brief us
Can you guarantee coverage?
No agency honestly can. We tell you before we start how likely a story is to be used, and which outlets are realistic.
Do you work with organisations outside Springfield?
Yes. Most clients are in the region, and we pitch national and trade media for all of them (sample).
Who will we work with?
One named consultant leads your account, with a writer and, for issues, our crisis lead on call.
How quickly can you start?
A campaign usually starts within a week. For an issue, the same hour.
Got a story, or a problem?
Send it to us in five lines. A consultant replies within one working day (sample); out of hours, call the issues line.