How to write a press release a journalist reads to the end
Put the news in the first line, the proof in the second and the quote where it earns its place (sample briefing).
Briefings
Short briefings from the agency: releases, interviews, issues and what coverage is worth.
What to say in the first hour of a bad day
A holding statement buys you time without saying anything you will regret (sample briefing).
Five questions to practise before a radio interview
The questions that catch spokespeople out, and how to answer them in under thirty seconds (sample briefing).
What a coverage report should tell you
A pile of clippings is not a result. Ask what changed (sample briefing).