Media training
A day in front of a camera and a microphone, before it matters.
Media training at a glance
Length
One day, 09:30 to 17:00
Group
Up to four people
Trainers
A former journalist and a consultant
Price
From $1,800
Facts (sample). Example prices.
Who it is for
Spokespeople, chief executives, managers who may be doorstepped and anyone giving their first interview.
The day, in order
Four people at most, so everyone gets time in the chair.
09:30
Briefing
Your messages, the questions you dread, and how journalists decide what to ask.
10:30
First recorded interview
A friendly radio-style interview, played back and reviewed together.
13:30
The hard interview
A former journalist asks the questions you hoped nobody would.
15:30
Doorstep and live TV
Short answers under pressure, standing up, on camera.
16:30
Your notes
Each person leaves with their recordings and three things to practise.
Got a story, or a problem?
Send it to us in five lines. A consultant replies within one working day (sample); out of hours, call the issues line.