How we work

Five steps, one message house and a report that says what changed.

How a campaign runs

The same five steps for a product launch, a new service or a difficult announcement. Most campaigns take five to six weeks.

Week 1

We interview you and two or three people who know the story best, and read what has been written so far.

Week 2

One roof message, three pillars and the proof. You sign it off before a word of copy is written.

Weeks 3 and 4

The release, briefing notes, photos and a list of the journalists who cover the subject.

Launch day

Embargoed briefings the day before, the release at 07:00, interviews through the day.

Four weeks later

Every piece of coverage, what it said, and what we would change next time.

Four rules we work to, and that we will hold you to as well.

If people remember one thing, make it the right thing. Everything else supports it or waits for another day.

Staff, customers and neighbours should never learn the news from a headline.

If a statement would not survive a live interview, we rewrite it before it goes out.

Coverage is a means. We report bookings, calls, sign-ups and opinion where we can measure them.

Send it to us in five lines. A consultant replies within one working day (sample); out of hours, call the issues line.