Case studies
Each project with its own ladder: where the mark is used, the largest size and the smallest, and what we changed so it survives.
Kestrel Ferries, island crossings (sample)
A gull that still reads on a phone in the rain
The old mark was a painted ship with eleven lines of rigging. On the booking site’s tab it was a grey smudge. The new gull is one shape, with a small version that drops the waves.
Hull side
900 mm
App icon
48 px
Browser tab
16 px
Rungs tested
Hull side to 16 px
Project
9 weeks, 2025
Oven Row Bakery, three shops (sample)
An oven door for a bakery that opens at six
A family bakery outgrowing its handwritten sign. The arch of the oven door works on the fascia, cut from one sheet of steel, and as a 48 px sticker on paper bags.
Shop fascia
1800 mm
Bag sticker
48 px
Browser tab
16 px
Rungs tested
Fascia to 16 px
Project
7 weeks, 2024
Hillcrest Library, town library (sample)
Open book, open hill, one sign for the whole building
The library shares a building with the council offices. The new sign system starts at the car park and ends on the library card in your wallet.
Entrance sign
1200 mm
Library card
48 px
Browser tab
16 px
Rungs tested
Entrance sign to 16 px
Project
12 weeks, 2025
Kestrel Ferries, the whole ladder
Five rungs from the terminal building to the booking site. The gull keeps its waves down to the ticket; the small version is the gull alone.
Terminal fascia
2400 mm
Hull side
900 mm
Ticket
14 mm
App icon
48 px
Browser tab
16 px
Dashed box: clear space of one x. App icon and browser tab at real size (sample project).
Send us a brand brief
Tell us who you are, where the brand will be seen and when you need it. A designer replies within two working days with questions and a first idea of cost (sample).