Naming
A name you can say on the phone, spell after hearing it once and put on a sign.
Checks every name passes
A long list of about 200 names becomes a short list of five. Each one on the short list has passed these checks.
The phone test
Said once on the phone, the listener can spell it.
The search
No business in your field nearby uses it, and the web address is free or affordable.
The lawyer
Your trade mark lawyer runs the formal search before you commit (we recommend one if needed).
The sign
It fits a fascia and a 16 px tab without becoming unreadable.
Naming from $5,500, 3 to 4 weeks (example prices).
Send us a brand brief
Tell us who you are, where the brand will be seen and when you need it. A designer replies within two working days with questions and a first idea of cost (sample).