Branding services
Identity, naming, signs and packaging for organisations that are seen in many places at many sizes.
What we design
Four kinds of project. Each ends with files your printer, sign maker and web developer can use the same week.
Brand identity
The mark, its small version, colours, type and the rules for using them, tested at every size in your brief.
Naming
A name you can say on the phone, spell after hearing it once and register: a long list, a short list and the checks.
Signage and wayfinding
Shop fronts, projecting signs and signs inside the building, drawn from a site survey for your sign maker.
Packaging
Labels, bags and boxes that work on the shelf and in the hand, with print-ready artwork for each size.
Example prices.
What you receive
- The mark, its small version and a one-colour version
- Colours for screen, print and paint, matched on your own materials
- Type for headings and text, with licences in your name
- Brand guidelines with the size ladder and clear space for every use
- Artwork files named by where they go: sign, van, web, print
Delivered in the formats your suppliers ask for (sample).
Packages: how far up the ladder
Each package is the list of sizes we design and test your mark at. Smaller packages stop lower on the ladder; you can add a rung later.
Mark and basics
From $6,800
A mark, colours and type for a new business that starts online and on paper.
- Shop fascia and wayfinding, up to 2400 mm, not included
- Vehicles and uniforms, around 600 mm, not included
- Packaging and labels, not included
- Print: cards, letterhead, forms, included
- Screens: browser tab and app icon, 16 to 48 px, included
4 weeks. One route, small version, files for print and screen.
Identity
From $14,500
The full identity for an organisation with products, vans or uniforms.
- Shop fascia and wayfinding, up to 2400 mm, not included
- Vehicles and uniforms, around 600 mm, included
- Packaging and labels, included
- Print: cards, letterhead, forms, included
- Screens: browser tab and app icon, 16 to 48 px, included
7 weeks. Three routes, the size test at every rung, brand guidelines.
Identity and signage
From $26,000
Everything in Identity, plus the shop front, signs and wayfinding drawn for your building.
- Shop fascia and wayfinding, up to 2400 mm, included
- Vehicles and uniforms, around 600 mm, included
- Packaging and labels, included
- Print: cards, letterhead, forms, included
- Screens: browser tab and app icon, 16 to 48 px, included
10 to 12 weeks. Site survey, sign drawings for your sign maker.
Designed and tested at that size Not in this package. Example prices.
Questions before a brief
Do you work with organisations outside Springfield?
Yes. Most site surveys are one day on location; the rest of the project runs on calls and posted proofs.
Can you keep parts of our current logo?
Often. A rebrand can keep the name, the colour or a shape people know, and fix what fails at small sizes.
Who makes the signs and prints the packaging?
Your own suppliers, or ones we have worked with. We prepare the drawings and check the first proofs.
How do payments work?
A third when we start, a third when you choose a route and a third with the files (sample).
Send us a brand brief
Tell us who you are, where the brand will be seen and when you need it. A designer replies within two working days with questions and a first idea of cost (sample).