Copperfield Cycles
A rebrand for a bike workshop with forty years of repairs and one hand-painted sign (sample).
The job
Client
Copperfield Cycles, Springfield (sample)
Package
Full brand book
Time
Eleven weeks
Brand book
60 pages
Chapters in this book: brand story, logo, colour, typography, imagery, applications, files and templates.
Customers loved the old painted sign; nobody could read the website. We traced the sign letter by letter and drew a full alphabet from it.
The brand book covers repair tickets, the van, the website and a photo style for bikes in the workshop, so the team can post the day’s repairs without asking us.
Recent work
Three identities from the past year. Under each one, the chapters its brand book has.
Identity, packaging and shop signs (sample)
A neighbourhood bakery opening its second shop needed bags, labels and a sign that work in flour and steam.
Chapters in this book: brand story, logo, colour, typography, applications, files and templates.
Rebrand of a bike workshop (sample)
Forty years of repairs, one hand-painted sign. We kept the sign and built the rest of the brand around it.
Chapters in this book: brand story, logo, colour, typography, imagery, applications, files and templates.
Festival identity and signage (sample)
A three-day folk festival in a field: posters, wristbands and wayfinding that can be read from forty metres.
Chapters in this book: logo, colour, typography, applications.
Client names and projects (sample).
Start with a forty-minute call
Tell us what you make and what is not working. We reply within two working days with questions, a package and a date to start.