People
Five people, one room. You will meet most of us during a project.
The people you will work with
Everyone works on client projects; nobody only manages them.
Ines Calder
Founder, creative director (sample)
Leads the workshop and the logo routes.
Theo Marsh
Senior designer (sample)
Type systems and brand books.
Priya Nand
Designer (sample)
Packaging, print and the printers’ proofs.
Jonah Ellery
Designer (sample)
Signs, wayfinding and illustration.
Ruth Okafor
Writer (sample)
Brand stories, naming and voice guides.
How we work with you
Four things we hold to on every project, large or small.
Real things before the logo
We show every route on a bag, a sign and a phone screen, not floating on white.
A fixed price per package
You know the cost before we start. Extra rounds are quoted before we do them.
Your team can use it
Templates your staff can edit in the tools they already have, and a book they can read in an evening.
We stay in touch
A check-in after six months to see what was made with the brand book and what is missing.
Start with a forty-minute call
Tell us what you make and what is not working. We reply within two working days with questions, a package and a date to start.