How we work
Four rules and four steps, the same for a bakery chain and a software firm.
Four rules we keep on every project, whatever the size of the company.
Customers decide where you stand
We plot positions from what buyers say in interviews and surveys, never from what the leadership team hopes.
One position, written down
You leave with one sentence your whole company can repeat, not a deck of options.
Senior people do the work
The two strategists on the first call run the interviews, the workshop and the plan.
We say when we are not the answer
If the problem is the product, the price or the sales team, we tell you in the first call.
How a positioning project runs
The same four steps for every company. You see the research before the workshop, never a surprise on the day.
1
Map the market
Weeks 1 to 3
Twelve customer interviews, a survey of 300 to 500 buyers and an audit of up to eight competitors.
2
Choose the ground
Week 4
A one-day workshop with your leadership team. The map goes on the wall and we pick one position together.
3
Plan the move
Weeks 5 and 6
The positioning statement, message rules and the first campaigns, channels and budget.
4
Track the move
Every quarter
The same short survey, re-plotted on the same map, with a one-page report.
Book a 30-minute strategy call
Tell us what is stuck. We will say plainly whether positioning is the problem, and if it is not, who could help. The call is free (sample).