Brand tracking
A short survey every quarter that shows whether your position is moving the way you planned.
The move, quarter by quarter
Every quarter 300 customers place you and your competitors again, with the same questions. We plot the new position on the same map and join the quarters in order.
This trail is the bakery client’s first year (sample): steady progress towards the open ground, not there yet.
Made slowly, by hand
Quick and handy
Everyday price
Special-occasion price
Q1, before
Q2
Q3
Q4
Target
Q1 is the position before the project; Q2 to Q4 are the following quarters (sample). The raspberry dot is the target.
The quarterly report
One page and a 45-minute call. No dashboard to log in to.
The redrawn map
Your position and every competitor’s, with last quarter shown faintly.
What moved, and why
The answers behind each shift, quoted from the survey’s open questions.
One recommendation
The single change we would make before the next survey.
Tracking $2,800 a quarter, survey of 300 customers (example prices).
Book a 30-minute strategy call
Tell us what is stuck. We will say plainly whether positioning is the problem, and if it is not, who could help. The call is free (sample).