Market research

Interviews, a survey and a competitor audit: the evidence that places every dot on the map.

What we ask, and whom

Three sources, so the map rests on more than one kind of evidence.

One hour each, by phone or in person: why they chose you, who else they considered, what nearly made them leave.

Customers and non-customers rate you and your competitors on the attributes from the interviews. Those answers place the dots.

Up to eight competitors: what they promise, what they charge and how they say it, from their sites, ads and shops.

We use a short topic guide, not a questionnaire, and we record only with permission. You receive anonymised notes from every interview.

Tell us what is stuck. We will say plainly whether positioning is the problem, and if it is not, who could help. The call is free (sample).