Where should your company stand in its market? Open Ground Strategy (sample) has four senior strategists and answers that question for companies with 10 to 500 staff.
We spent fifteen years inside agencies, writing campaigns for companies that had never decided what they stood for. The campaigns were fine; the brief was the problem (sample).
So we work one step earlier. Before anyone designs an advert, we find out where customers place you, where the open ground is and whether you can credibly stand there.
Four rules we keep on every project, whatever the size of the company.
We plot positions from what buyers say in interviews and surveys, never from what the leadership team hopes.
You leave with one sentence your whole company can repeat, not a deck of options.
The two strategists on the first call run the interviews, the workshop and the plan.
If the problem is the product, the price or the sales team, we tell you in the first call.
Four strategists, one office in Springfield (sample). We take on six projects at a time.
Founder, positioning (sample)
Ran strategy for consumer brands; leads every workshop.
Research lead (sample)
Designs the surveys and runs most customer interviews.
Go-to-market (sample)
Builds launch plans and media budgets for the first six months.
Brand tracking (sample)
Runs the quarterly surveys and redraws the maps.
A 30-minute call, free and without a pitch. Tell us what is stuck and we will say what we would look at first (sample).