Quarry Road Sports (sample) has sold running, gym and outdoor kit from the same corner shop since 2011, with a treadmill for shoe fittings and a printing table in the back.
The shop opened with a wall of running shoes and a treadmill borrowed from a gym that was closing down. Runners came in for shoes and asked what to wear in the cold; walkers came in for boots and asked the same (sample).
So we started answering in degrees, and the chart by the till grew into the way we sell everything: what it is for, the temperatures it works in, and the price.
Every jacket, top and pair of tights on the chart has been out in the weather with one of us first. If it is wrong for the temperature on its label, it does not go on the shelf.
Five people who will ask what you train for before they ask your size.
Owner and buyer, runs the Wednesday club run (sample)
Shoe fittings and trail kit (sample)
Gym and training kit (sample)
Team kits and printing (sample)
Outdoor kit and walking boots (sample)
Tell us what you train for and your usual size. We reply within a working day, or call (555) 017-2200 while the shop is open.