Shoot wide, crop later: framing one picture for four places
Why every commissioned frame leaves room at the edges, and how the crops are agreed before the day (sample).
Photographs of people, rooms and objects, made to order
I am Mara Linde (sample), a photographer in Springfield. Magazines, architects and makers send me a brief; I send back the pictures in every shape they need.
As shot at 3:2. Marked in red: the 4:5 crop for the print and the 1:1 crop for the post.
Empty room, Tanner Street (sample)
Selected work
Portrait for a profile piece
A city magazine (sample), 4:5
Coast, for a hotel’s home page
A seaside hotel (sample), 16:9
A new library, finished
An architects’ studio (sample), 2:3
Vase from a spring collection
A ceramics studio (sample), 1:1
A garden room in November
An interiors magazine (sample), 3:2
Throwing a bowl
A pottery school (sample), 4:5
One frame, five shapes
Every commission is shot at 3:2 and cropped for where the pictures will go. You say where; I frame each picture so it still works in the shapes it needs.
3:2
As shot. Double-page spreads, books and the portfolio.
4:5
Magazine pages, prints and the social feed.
1:1
Profile pictures, product grids and square posts.
16:9
Website banners, slides and video covers.
9:16
Stories and phone screens.
Drawn to one height, so the shapes compare at a glance.
Three kinds of commission
Each one comes with a set of pictures in agreed shapes. The frames show the set: shape and how many.
Editorial portraits
People for magazines, annual reports and team pages, in their own room or by a window.
4:5
12 at 4:5
3:2
6 at 3:2
9:16
2 at 9:16
The standard set for half a day (sample).
Interiors
Homes, hotels, restaurants and finished buildings, shot in daylight with straight verticals.
3:2
20 at 3:2
4:5
10 at 4:5
16:9
4 at 16:9
The standard set for a day (sample).
Still life
Ceramics, furniture, food and small products, on white or styled on a set.
1:1
30 at 1:1
4:5
10 at 4:5
The standard set for a day (sample).
Example prices. Travel within 50 km of Springfield included (sample).
From brief to delivery
Four steps. Most jobs go from the first email to finished files in under three weeks.
1
The brief
You send what, where and what the pictures are for. I reply with dates, a quote and the formats you will get.
Day 1 to 2
2
The shot list
We agree the list of pictures and their crops: which ones must work at 4:5, which at 16:9.
A week before
3
The shoot day
I arrive early to look at the light. You can follow on a laptop and say yes to each set as we go.
The day
4
Selects and delivery
A gallery of selects the next day; finished files in every agreed shape within five working days.
Within 5 days
“She sent the shot list back with the crops already drawn on it. Every picture worked on the cover, on the spread and on the phone.”
Sample client, picture editor
Who commissions me
Magazines and newspapers
Architects and interior designers
Hotels and restaurants
Makers, shops and small brands
One photographer, one camera bag
I have photographed for magazines and architects for eleven years (sample). I work alone or with one assistant, so the person you brief is the person who takes the pictures.
Based in
Springfield, travels anywhere
Works with
Daylight first, flash when it is needed
Answers
Within two working days
Facts (sample).
Notes
What to send before an interiors day
Plans, the rooms that matter and the hour the sun reaches them: a short list for owners and designers (sample).
Landscapes on interiors trips
Why a hotel shoot often ends on the beach at seven in the evening (sample).
Tell me about the job
What needs photographing, where, and by when. I reply within two working days with free dates and a quote (sample).