Content services and prices
Strategy, long articles, newsletters and short video, all cut from interviews with you and your customers.
Content services
Four things we make, all from the same source: an hour of you talking about your work. Every service has a fixed from price.
Content strategy
We interview your customers and your team, map the questions people ask before they buy, and plan ninety days of topics.
- Six customer interviews
- A topic map by buying stage
- A 90-day plan you can run without us
Pillar articles
One recorded interview becomes a long, useful article in your voice, written to answer the question your customers type into search.
- 2,000 to 3,000 words
- Two rounds of changes
- Photos briefed or sourced
Newsletters
A short lead from the month’s pillar, three useful links and one question to your readers, so replies keep coming.
- Written and set up in your email tool
- Subject lines tested in pairs
- Replies summarised for you
Video and social
Scripts and short clips cut from the interview, with captions written for each channel instead of one post pasted everywhere.
- Four to eight clips a month
- Captions and on-screen text
- Scheduled in your accounts
Example prices.
Monthly retainers
Starter month
One interview, one pillar article, five cut pieces
$1,800
Standard month
One interview, pillar article, eight pieces, two newsletters
$3,400
Studio month
Two interviews, two pillars, video clips and social
$6,200
Single pillar article
No retainer, two rounds of changes
$950
Strategy sprint
Two weeks, customer interviews and a 90-day plan
$2,400
Example prices. Retainers run month to month with thirty days’ notice.
Every month includes
- A named editor who reads everything before you do
- Your sign-off before anything is published
- All recordings, drafts and files in your name
- A one-page report with real numbers
Questions before you start
Will it sound like us?
That is why we interview first. Drafts use your phrases and your customers’ questions; you correct anything that sounds wrong in the first round.
How much of our time does it take?
About an hour a month for the interview and thirty minutes to read the draft and the marked passages.
Who owns the content?
You do, from the day you pay the invoice: recordings, drafts, final files and any photos we commission.
Do you use AI to write?
We use software to transcribe interviews. The articles, newsletters and scripts are written and edited by people on our team (sample policy).
Can you publish on our site?
Yes. We can post to WordPress and most email tools, or hand you finished files if you prefer to publish yourself.
Not sure which service fits?
Most clients start with one Standard month. Tell us about your customers and we will suggest a first interview topic.