How one interview became eleven posts
An hour with a bike mechanic, a 2,400-word draft and the month we cut from it (sample).
Journal
Notes from the desk: interviews, drafts, newsletters and what we learn from each month's numbers.
Mark up a draft before you cut it
Why we print the pillar article and read it with a pen before planning any posts.
Plan a content month on one page
Four weeks, a handful of channels and one source: the board we use for every client.