Mark up a draft before you cut it

Planning social posts from a list of topics gives you posts that sound like a list of topics. Planning them from a marked-up draft gives you sentences people remember.

Read the draft once for sense, then again with a highlighter. Mark only what works without the paragraph around it. Write in the margin where it goes and how long it may be.

If a passage needs a sentence of explanation before it makes sense, leave it in the article. It belongs there.