How we work
From the first interview to the monthly report: what happens and when.
How a month runs
1
Interview
One hour by video call or at your place. We bring the questions; you bring the stories only you know.
2
Draft
The pillar draft reaches you within five working days, written from the recording in your words.
3
Mark up
We highlight the passages worth repeating and tag each with its channel and length. You can add or strike any.
4
Cut and schedule
Each marked passage becomes its own piece, rewritten for its channel and booked into the month.
5
Report
A one-page report on what was read, opened and shared, and the topic for next month’s interview.
Interviews are recorded and transcribed; the recording stays yours.
Pasted into the month
The three marked passages from the draft above, cut and placed across four weeks with the pillar article itself. Highlighted lines show where each piece came from.
Tuesday, blog
2,400 words
Thursday, newsletter
180-word lead
“Most bikes that come back for a second service…”
Tuesday, LinkedIn
1,200 characters
“a ten-minute check after the first month…”
Friday, short video
40 seconds
“Squeeze the brake lever…”
Monday, Instagram
Six slides
Thursday, blog
900 words
Tuesday, newsletter
350 words
Friday, report
One page for you
A Standard month for Orchard Cycles (sample): one interview, eight pieces and a report.
Book a first interview
One hour of you talking about your work is enough for a month of content. Tell us when suits you.