A plan that fits on one page

Every plan we write with a client fits on one page, and most of them end up on a kitchen wall (sample note).

The page has four parts: three goals for the year, the budget in round numbers, who owns each goal and the dates you will check on them. Anything that does not fit is not a goal yet.

A long plan feels thorough, but nobody reads it after March. A short one gets read every Monday.