How we work
A brief, three proofs and a launch: the same plan for every job, big or small.
How a project runs
A typical identity job takes ten weeks. You see three proofs on the way, and nothing goes to print or goes live until you sign the last one.
Step
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Brief and first call
We read, ask, and agree the job in writing.
Proof 1: routes
Two or three directions, shown on real things.
Proof 2: one route, refined
Your changes, then the details.
Proof 3 and sign-off
Final checks; you sign the proof.
Artwork and launch
Files, printing, going live, handover.
Timings for a typical brand identity project (sample). Websites add four weeks of build.
What each proof shows
A proof is a printed or live version of the work that you mark up and sign. Three of them, in this order.
Proof 1: routes
Two or three different answers to the brief, each shown on the real things: a bag, a sign, a home page on a phone.
Proof 2: one route, refined
The route you chose with your changes, and the details: colours checked in print, type tested at small sizes.
Proof 3: sign-off
Everything as it will be printed or published. You sign the proof, then we make the artwork and files.
Have a job for the studio?
Send a short brief: what you make, who it is for and when you need it. We reply within two working days (sample).