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New this week: linen dresses and trousers from two makers (sample)

The shop

A small clothing boutique on Wren Row, Springfield (sample): four makers, four collections, two fitting rooms and a tape measure on the counter.

A rail of dresses in pale apricot, sand and cream on copper hangers by a bright shop window

Why we measure everything

We opened in a former haberdashery in 2016 (sample). In the first year, half the questions at the counter were the same one: will this fit me? Size labels did not help, because every maker cut a medium differently.

So we started measuring each piece flat when it arrives, and writing the numbers on a card on the rail. The cards are now on this website too.

How we choose what goes on the rails

How we buy (sample).

At the counter

Three of us run the shop and the fitting rooms. Ask for anyone by name.

Nell Ashby

Owner and buyer (sample)

Priya Lowe

Styling appointments (sample)

Joan Mercer

Shop floor and gift cards (sample)

A customer handing a pleated rust skirt across the shop counter to the woman behind it

Come in and try it on

Two fitting rooms, a soft tape on the counter and someone to tell you honestly when it does not fit.

Demo photos from Pexels by Alyssa DeGarde, Los Muertos Crew, Pavel Danilyuk, Arina Krasnikova, Chalo Garcia, Vitaly Gariev, RDNE Stock project, Ron Lach, Ivan S. The theme download contains placeholder pictures, not these photos.