Two sisters, a market stall and ten years of pinning scarves for the women of Springfield (sample).
Amira and Salma (sample) sold their first scarves from two suitcases on a Saturday market. Customers kept coming back for the same reason: the sisters would pin a scarf on you and tell you honestly if it suited you.
The boutique opened in Linden Arcade in 2016 (sample). It is still small, still run by the two of them and still has a long table where every scarf is laid out to be touched.
If a scarf slips or shows through, it does not stay on our tables.
Four questions every scarf has to pass before it reaches the table.
We wear each scarf for a full day, with and without pins.
Every tag says opaque, semi-sheer or sheer, tested against daylight.
Most of our hijabs are 170 cm or more, enough to wrap twice.
We wash a sample three times before we order more.
Three people look after the boutique (sample).
Co-founder (sample)
Chooses the fabrics and does most of the bridal fittings.
Co-founder (sample)
Runs the shop floor and teaches the Saturday styling lessons.
Alterations (sample)
Shortens abayas, takes in dresses and sews on snaps for underscarves.
Come in to try scarves on, feel the fabrics and have one pinned for you. Fittings and styling lessons are by appointment.
(555) 017-4410
During opening hours
[email protected]
We reply within a day
14 Linden Arcade, Springfield (sample)
Tue–Sat 10:00–19:00