Northside Physio
A two-room clinic: new-patient bookings up from 22 to 41 a month with search ads and a faster booking page (sample).
The search ad link, read part by part:
northsidephysio.example.com/
?utm_source=
Where the click came from: a search
&utm_medium=
cpc
Which channel carried it: a paid search ad
&utm_campaign=
back-pain-local
Which push it belongs to: back pain, five miles
&utm_content=
same-week-ad
Which ad: the one that offers same-week appointments
1,960 visits
41 bookings
$19 per booking
in March (sample)
What we did
The clinic was paying for broad ads that showed to people searching for exercises at home. We cut the ads to searches with a clear need within five miles, and wrote one ad per condition.
We also rebuilt the booking page so it loads in under two seconds on a phone, and tagged the booking button so each booking showed up against its ad.
New-patient bookings
22 to 41 a month
Cost per booking
$46 to $19
Ad spend
$780 a month
Figures (sample).
“The diary fills itself now, and I can see which ad did it.”
Sample customer, clinic owner
Book a free marketing review
Thirty minutes on a call. We look at your website, your ads and your numbers first, then tell you what we would change and what it would cost.