How to tag a campaign link so your report can read it
Five short tags after a question mark decide whether your report can tell an email from an ad.
Marketing you can trace back to the sale
Tidemark Digital (sample) runs search ads, social ads, SEO and email for local and online businesses, and tags every link we send out. Each month you see which clicks turned into customers, and what each one cost.
One link from a client’s newsletter, read part by part:
kilnstreet.example.com/
?utm_source=
newsletter
Where the click came from: the shop’s October email
&utm_medium=
Which channel carried it
&utm_campaign=
autumn-kiln-sale
Which push it belongs to
&utm_content=
mug-photo
Which version of the email: the one with the mug photo
412 visits
38 orders
$2,960 in sales
from this one link in October (sample)
Five channels, one report
Every service below shows up in your report under its own tag, so you can compare an email with a search ad on the same line.
utm_medium=cpc
Paid search
Google and Microsoft search ads for the words people type when they are ready to buy or book. We write the ads, set the bids and cut the searches that waste money.
From $600 a month
utm_medium=paid-social
Social ads
Ads in the feeds of people near you or like your customers, with photos and short videos made for the phone screen.
From $600 a month
utm_medium=organic
SEO
Your site fixed, written and listed so it shows up in free search results and on the map for the things you sell.
From $750 a month
utm_medium=email
Email marketing
A newsletter people open: list building, a welcome series and one useful email a month, sent from your own account.
From $450 a month
utm_medium=referral
Partnerships and PR
Local press, partner businesses and directories that send visitors you would not reach with ads.
Ask us
Example prices: management fees only. You pay ad spend straight to the ad platforms.
What lands in your inbox on the 1st
One page, in plain words: where your visitors came from, which channels brought enquiries and what each enquiry cost. Then a short note on what we will change this month and why.
- Sorted by enquiries, not by clicks
- Every row matches a tag on a real link
- A 20-minute call to go through it, if you want one
Source / medium
Visits
Enquiries
Per enquiry
google / cpc
1,240
46
$21
newsletter / email
412
38
$3
google / organic
2,310
31
$0
instagram / paid-social
880
12
$34
makers-guide / referral
140
6
$0
September report for Kiln Street Ceramics (sample).
Client results
Kiln Street Ceramics
utm_campaign=autumn-kiln-sale
A monthly newsletter with one product story and one offer. Email went from 4% to 21% of online sales in six months (sample).
Northside Physio
utm_campaign=back-pain-local
Search ads for back and sports injuries within five miles, and a booking page that loads in under two seconds. New-patient bookings up from 22 to 41 a month (sample).
Hollis Cycle Works
utm_campaign=spring-service
A spring service offer on social ads and the map listing. The workshop was booked two weeks ahead from March to May (sample).
The first 90 days
The order we work in with every new client. You can stop after the audit and keep the plan.
Weeks 1–2
Audit
We read your ad accounts, analytics and site, and talk to you about the customers you want more of.
Weeks 3–4
Tag and build
Tracking set up and tested, every link tagged, landing pages and first ads written for your approval.
Month 2
Run and test
Campaigns go live with two versions of each ad or email, so the numbers can pick the better one.
Month 3
Report and decide
A full report, a call, and a plan for the next quarter: what to keep, cut or try.
Plans and prices
Monthly plans with one month’s notice, and a one-off project if you want to start small. You own every account we set up.
Starter
One channel, for a business starting out
- One channel: search, social, SEO or email
- Tracking and link tagging
- Monthly report and call
$900
a month
Growth
For businesses ready to compare channels
- Up to three channels
- Landing page tests every month
- Fortnightly call and monthly report
$1,800
a month
Launch project
A single campaign with a start and an end
- Tracking set up from scratch
- One landing page and one campaign
- A report and handover after eight weeks
$2,400
one-off
Example prices. Ad spend is extra and paid by you directly to the ad platforms.
Questions before you hire an agency
Do I need a big budget?
No. Most of our clients start with a Starter plan and $500 to $1,500 a month of ad spend (sample). We tell you on the review call if a channel needs more to be worth it.
Who owns the ad accounts and the data?
You do. Ad accounts, analytics and email lists are set up in your name, and we are added as users. If you leave, you keep everything.
How soon will I see results?
Search ads and email show numbers within weeks; SEO usually takes three to six months. We do not promise a figure before we have seen your data.
Is there a long contract?
No. Plans run month to month with one month’s notice. The launch project has a fixed price and a fixed end.
Marketing guides
What to look for in a monthly marketing report
Clicks and impressions are not results. Three questions a good report answers on its first page.
Social ads on a small budget: where to start
With $300 a month, one audience, one offer and two versions of the ad beat five campaigns at once.
Book a free marketing review
Thirty minutes on a call. We look at your website, your ads and your numbers first, then tell you what we would change and what it would cost.