How we work
The order we work in, and the rules we keep with every client.
The first 90 days
The order we work in with every new client. You can stop after the audit and keep the plan.
Weeks 1–2
Audit
We read your ad accounts, analytics and site, and talk to you about the customers you want more of.
Weeks 3–4
Tag and build
Tracking set up and tested, every link tagged, landing pages and first ads written for your approval.
Month 2
Run and test
Campaigns go live with two versions of each ad or email, so the numbers can pick the better one.
Month 3
Report and decide
A full report, a call, and a plan for the next quarter: what to keep, cut or try.
How we work with you
Four rules we keep with every client, written into the agreement.
You own every account
Ad accounts, analytics, email lists and landing pages are in your name. We work in them as users.
Every link is tagged
If we send a click to your site, it carries a tag, so the report can say where each customer came from.
Reports on the 1st
One page in plain words, sorted by enquiries and sales, with what we will change next month.
One month's notice
No twelve-month contracts. If the numbers do not justify the fee, you can stop.
Book a free marketing review
Thirty minutes on a call. We look at your website, your ads and your numbers first, then tell you what we would change and what it would cost.