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Free size exchanges within 60 days (sample)

Fabrics and care

What the clothes are made of and how to wash them so they last to the next child.

What the clothes are made of

Small skin, lots of washing. We stock fabrics that stay soft after fifty washes and say on every label how to wash them.

Organic cotton next to the skin

Bodysuits, sleepsuits and leggings are certified organic cotton with no harsh finishes (sample).

Merino for warm layers

Fine merino keeps babies warm without bulk and does not need washing after every wear.

Poppers until age 2

Openings down the front and along the legs, so changes take seconds.

Wash at 40

Almost everything goes in the machine at 40°C. Knitwear is labelled when it needs a cool hand wash.

Washing and care

Small clothes are washed a lot. A few habits keep them soft enough to hand down.

Cotton bodysuits, sleepsuits, leggings

40°C, low tumble

Merino and other knitwear

Cool hand wash, dry flat

Coats and snowsuits

30°C, close the zips, no softener

Party dresses and lace

Cool wash in a laundry bag

General guidance (sample); the label in each piece comes first.

Not sure which size?

Send us your child’s height and age, and the item you like. We reply with the size to choose and what is in stock (sample).

Demo photos from Pexels by Andreas Ebner, Tuba, Esma Atak, David Brown, Dom J, Shannon Deans, Ron Lach, Tatiana Syrikova, cottonbro studio, Polina Tankilevitch. The theme download contains placeholder pictures, not these photos.