{"id":45,"date":"2026-10-11T08:39:51","date_gmt":"2026-10-11T08:39:51","guid":{"rendered":"https:\/\/elementor.ltheme.com\/lt-strategy\/how-to-draw-a-positioning-map-with-your-own-customers\/"},"modified":"2026-10-16T15:26:58","modified_gmt":"2026-10-16T15:26:58","slug":"how-to-draw-a-positioning-map-with-your-own-customers","status":"publish","type":"post","link":"https:\/\/elementor.ltheme.com\/lt-strategy\/how-to-draw-a-positioning-map-with-your-own-customers\/","title":{"rendered":"How to draw a positioning map with your own customers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A positioning map is only useful if customers drew it. Start with five conversations: ask why they chose you, who else they looked at and what nearly put them off (sample note).<\/p>\n\n\n<p class=\"wp-block-paragraph\">Listen for the two things they keep comparing. Price is usually one. The other is the interesting one: speed, care, expertise, convenience. Those are your axes.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Then place each competitor where customers put it, not where their adverts say. Place yourself last, and be honest. The empty space that is left is worth a long look.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Two axes, a handful of competitors and one honest dot for yourself (sample note).<\/p>\n","protected":false},"author":1,"featured_media":12,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-45","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-positioning"],"_links":{"self":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/posts\/45","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/comments?post=45"}],"version-history":[{"count":1,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/posts\/45\/revisions"}],"predecessor-version":[{"id":72,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/posts\/45\/revisions\/72"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/media\/12"}],"wp:attachment":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/media?parent=45"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/categories?post=45"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/tags?post=45"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}