{"id":40,"date":"2026-10-16T08:39:51","date_gmt":"2026-10-16T08:39:51","guid":{"rendered":"https:\/\/elementor.ltheme.com\/lt-strategy\/case-notes\/"},"modified":"2026-10-16T15:26:58","modified_gmt":"2026-10-16T15:26:58","slug":"case-notes","status":"publish","type":"page","link":"https:\/\/elementor.ltheme.com\/lt-strategy\/case-notes\/","title":{"rendered":"Case notes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"40\" class=\"elementor elementor-40\">\n\t\t\t\t<section class=\"elementor-element elementor-element-7ff76e9 e-con-boxed lt-sec lt-pagehead e-flex e-con e-parent\" data-id=\"7ff76e9\" data-element_type=\"container\" data-e-type=\"container\" id=\"top\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bee06f8 e-con-full e-flex e-con e-child\" data-id=\"bee06f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04d7f98 lt-pagehead__title elementor-widget elementor-widget-heading\" data-id=\"04d7f98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Case notes<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-605f0fb lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"605f0fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Three projects, each drawn on its own positioning map: where customers placed the client before, the move we chose and what happened in the year after. Client names withheld (sample).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-0b5d00a e-con-boxed lt-sec lt-case-sec e-flex e-con e-parent\" data-id=\"0b5d00a\" data-element_type=\"container\" data-e-type=\"container\" id=\"bakery\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e31e371 e-grid e-con-full e-con e-child\" data-id=\"e31e371\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9be2af4 e-con-full e-flex e-con e-child\" data-id=\"9be2af4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c126da8 e-con-full lt-plane lt-plane--mini e-flex e-con e-child\" data-id=\"c126da8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4baaf9c e-grid e-con-full lt-plane__board e-con e-child\" data-id=\"4baaf9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5655d15 lt-plane__draw elementor-widget elementor-widget-image\" data-id=\"5655d15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/themes\/lt-strategy\/assets\/images\/plane-bakery.svg\" title=\"\" alt=\"Drawing: a dashed move from the crowded middle to the handmade, everyday-price corner\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82d2a24 lt-axis lt-axis--top elementor-widget elementor-widget-text-editor\" data-id=\"82d2a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>By hand<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e04f8f lt-axis lt-axis--bottom elementor-widget elementor-widget-text-editor\" data-id=\"7e04f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Quick<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-899bb49 lt-axis lt-axis--left elementor-widget elementor-widget-text-editor\" data-id=\"899bb49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Everyday<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39b9a8c lt-axis lt-axis--right elementor-widget elementor-widget-text-editor\" data-id=\"39b9a8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Special<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e62e2 lt-pin lt-x6 lt-y8 lt-pin--you elementor-widget elementor-widget-text-editor\" data-id=\"50e62e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Before<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b196f11 lt-pin lt-x3 lt-y4 lt-pin--target elementor-widget elementor-widget-text-editor\" data-id=\"b196f11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>After<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cbb038 e-con-full e-flex e-con e-child\" data-id=\"5cbb038\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3abbe58 elementor-widget elementor-widget-heading\" data-id=\"3abbe58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Twelve neighbourhood bakeries<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e99eb8f e-con-full lt-rows e-flex e-con e-child\" data-id=\"e99eb8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e4e42d2 e-grid e-con-full lt-sign e-con e-child\" data-id=\"e4e42d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e082d5 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"7e082d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The problem<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41ee68f elementor-widget elementor-widget-text-editor\" data-id=\"41ee68f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Customers saw the chain as one more bakery between the supermarket and the sourdough shops. Prices were fair, but nobody could say why to choose it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f46c57 e-grid e-con-full lt-sign e-con e-child\" data-id=\"5f46c57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c596867 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"c596867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The move<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0bb302 elementor-widget elementor-widget-text-editor\" data-id=\"d0bb302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Bake by hand overnight and say so: the early, handmade bakery at everyday prices. Doors open at 6:30, loaves carry the baker&#8217;s name.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0afc57b e-grid e-con-full lt-sign e-con e-child\" data-id=\"0afc57b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14c17a2 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"14c17a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What happened<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a7b8dd elementor-widget elementor-widget-text-editor\" data-id=\"9a7b8dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Within a year customers placed the chain in the handmade corner of the map, and morning sales grew faster than the rest of the day (sample).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f062a3 lt-photo lt-ar-wide lt-crop-low elementor-widget elementor-widget-image\" data-id=\"6f062a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-bakery.jpg\" class=\"attachment-full size-full wp-image-10\" alt=\"A bakery counter with shelves of bread and pastries in the early morning\" srcset=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-bakery.jpg 1600w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-bakery-300x200.jpg 300w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-bakery-1024x683.jpg 1024w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-bakery-768x512.jpg 768w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-bakery-1536x1024.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-f889822 e-con-boxed lt-sec lt-case-sec lt-tint e-flex e-con e-parent\" data-id=\"f889822\" data-element_type=\"container\" data-e-type=\"container\" id=\"bikes\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1b19af4 e-grid e-con-full e-con e-child\" data-id=\"1b19af4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-36bc28a e-con-full e-flex e-con e-child\" data-id=\"36bc28a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0e4b156 e-con-full lt-plane lt-plane--mini e-flex e-con e-child\" data-id=\"0e4b156\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ea50af6 e-grid e-con-full lt-plane__board e-con e-child\" data-id=\"ea50af6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d750368 lt-plane__draw elementor-widget elementor-widget-image\" data-id=\"d750368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/themes\/lt-strategy\/assets\/images\/plane-bikes.svg\" title=\"\" alt=\"Drawing: a dashed move from racing bike sales to repairs for daily commuters\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed5c515 lt-axis lt-axis--top elementor-widget elementor-widget-text-editor\" data-id=\"ed5c515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For racers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e1324 lt-axis lt-axis--bottom elementor-widget elementor-widget-text-editor\" data-id=\"b1e1324\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For commuters<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edfe1c8 lt-axis lt-axis--left elementor-widget elementor-widget-text-editor\" data-id=\"edfe1c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sells bikes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0afbe59 lt-axis lt-axis--right elementor-widget elementor-widget-text-editor\" data-id=\"0afbe59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Keeps you riding<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d65195 lt-pin lt-x4 lt-y4 lt-pin--you elementor-widget elementor-widget-text-editor\" data-id=\"3d65195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Before<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-991acbe lt-pin lt-x9 lt-y9 lt-pin--target lt-pin--l elementor-widget elementor-widget-text-editor\" data-id=\"991acbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>After<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a091ec7 e-con-full e-flex e-con e-child\" data-id=\"a091ec7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a08ba66 elementor-widget elementor-widget-heading\" data-id=\"a08ba66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An independent bike shop<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f22928 e-con-full lt-rows e-flex e-con e-child\" data-id=\"0f22928\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-69f4c40 e-grid e-con-full lt-sign e-con e-child\" data-id=\"69f4c40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24d2580 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"24d2580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The problem<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9efbd5c elementor-widget elementor-widget-text-editor\" data-id=\"9efbd5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Two shops competing with online stores on racing bikes, and losing on price every time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eeafcd6 e-grid e-con-full lt-sign e-con e-child\" data-id=\"eeafcd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-000c9a6 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"000c9a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The move<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c1d01 elementor-widget elementor-widget-text-editor\" data-id=\"a7c1d01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Keep commuters riding: same-day repairs, a yearly service plan and a loan bike while yours is in the workshop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebda392 e-grid e-con-full lt-sign e-con e-child\" data-id=\"ebda392\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4544b2 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"e4544b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What happened<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fa0dc3 elementor-widget elementor-widget-text-editor\" data-id=\"9fa0dc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Repairs became the reason people visit; bike sales now come from service-plan customers (sample).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c0a0b1 lt-photo lt-ar-wide lt-crop-low elementor-widget elementor-widget-image\" data-id=\"1c0a0b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"1111\" src=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-bikeshop.jpg\" class=\"attachment-full size-full wp-image-11\" alt=\"Two mechanics repairing a bicycle in a small workshop\" srcset=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-bikeshop.jpg 1600w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-bikeshop-300x208.jpg 300w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-bikeshop-1024x711.jpg 1024w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-bikeshop-768x533.jpg 768w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-bikeshop-1536x1067.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-8dcc807 e-con-boxed lt-sec lt-case-sec e-flex e-con e-parent\" data-id=\"8dcc807\" data-element_type=\"container\" data-e-type=\"container\" id=\"software\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-59a151c e-grid e-con-full e-con e-child\" data-id=\"59a151c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e0c0ac9 e-con-full e-flex e-con e-child\" data-id=\"e0c0ac9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-66375a7 e-con-full lt-plane lt-plane--mini e-flex e-con e-child\" data-id=\"66375a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d72e083 e-grid e-con-full lt-plane__board e-con e-child\" data-id=\"d72e083\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11c810b lt-plane__draw elementor-widget elementor-widget-image\" data-id=\"11c810b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/themes\/lt-strategy\/assets\/images\/plane-software.svg\" title=\"\" alt=\"Drawing: a dashed move from a feature list for any business to saved hours for one trade\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8bc7b4 lt-axis lt-axis--top elementor-widget elementor-widget-text-editor\" data-id=\"e8bc7b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sold on saved hours<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7920a lt-axis lt-axis--bottom elementor-widget elementor-widget-text-editor\" data-id=\"1a7920a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sold on features<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-071bf27 lt-axis lt-axis--left elementor-widget elementor-widget-text-editor\" data-id=\"071bf27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For any business<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e229bd lt-axis lt-axis--right elementor-widget elementor-widget-text-editor\" data-id=\"8e229bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For one trade<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cecf80 lt-pin lt-x3 lt-y9 lt-pin--you elementor-widget elementor-widget-text-editor\" data-id=\"7cecf80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Before<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b05478b lt-pin lt-x10 lt-y3 lt-pin--target lt-pin--l elementor-widget elementor-widget-text-editor\" data-id=\"b05478b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>After<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5efbaa e-con-full e-flex e-con e-child\" data-id=\"a5efbaa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bebe1b elementor-widget elementor-widget-heading\" data-id=\"3bebe1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scheduling software<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10e3231 e-con-full lt-rows e-flex e-con e-child\" data-id=\"10e3231\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-04c91c0 e-grid e-con-full lt-sign e-con e-child\" data-id=\"04c91c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43df815 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"43df815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The problem<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-100a15a elementor-widget elementor-widget-text-editor\" data-id=\"100a15a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A capable scheduling tool sold to any business, described by its feature list, compared with ten others on price per seat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89a4ac2 e-grid e-con-full lt-sign e-con e-child\" data-id=\"89a4ac2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86d9f8c lt-h4 elementor-widget elementor-widget-heading\" data-id=\"86d9f8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The move<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ee3fc elementor-widget elementor-widget-text-editor\" data-id=\"20ee3fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pick one trade, dental practices, and sell the hours saved on the front desk each week instead of the features.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d194e1 e-grid e-con-full lt-sign e-con e-child\" data-id=\"3d194e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7583cff lt-h4 elementor-widget elementor-widget-heading\" data-id=\"7583cff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What happened<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e7aa40 elementor-widget elementor-widget-text-editor\" data-id=\"1e7aa40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Shorter sales calls and a clear story for the sales team; the generic plan stays for existing customers (sample).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-0db50d1 e-con-boxed lt-sec lt-dark lt-cta e-flex e-con e-parent\" data-id=\"0db50d1\" data-element_type=\"container\" data-e-type=\"container\" id=\"call\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d235f63 e-grid e-con-full e-con e-child\" data-id=\"d235f63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b22d4c lt-cta__title elementor-widget elementor-widget-heading\" data-id=\"8b22d4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Book a 30-minute strategy call<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffe2f96 e-con-full e-flex e-con e-child\" data-id=\"ffe2f96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0e9dd7 lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"b0e9dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tell us what is stuck. We will say plainly whether positioning is the problem, and if it is not, who could help. The call is free (sample).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a7f87b e-con-full lt-buttons  e-flex e-con e-child\" data-id=\"0a7f87b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be037ad lt-btn lt-btn--primary elementor-widget elementor-widget-button\" data-id=\"be037ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/contact\/#call\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a strategy call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bea4658 lt-btn lt-btn--outline elementor-widget elementor-widget-button\" data-id=\"bea4658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:+15550174400\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Call (555) 017-4400<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-40","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/comments?post=40"}],"version-history":[{"count":1,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/40\/revisions"}],"predecessor-version":[{"id":68,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/40\/revisions\/68"}],"wp:attachment":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/media?parent=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}