{"id":32,"date":"2026-10-16T08:39:51","date_gmt":"2026-10-16T08:39:51","guid":{"rendered":"https:\/\/elementor.ltheme.com\/lt-strategy\/messaging\/"},"modified":"2026-10-16T15:26:57","modified_gmt":"2026-10-16T15:26:57","slug":"messaging","status":"publish","type":"page","link":"https:\/\/elementor.ltheme.com\/lt-strategy\/services\/positioning\/messaging\/","title":{"rendered":"Messaging"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"32\" class=\"elementor elementor-32\">\n\t\t\t\t<section class=\"elementor-element elementor-element-c176dbc e-con-boxed lt-sec lt-pagehead e-flex e-con e-parent\" data-id=\"c176dbc\" data-element_type=\"container\" data-e-type=\"container\" id=\"top\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-394fb95 e-con-full e-flex e-con e-child\" data-id=\"394fb95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51d09aa lt-pagehead__title elementor-widget elementor-widget-heading\" data-id=\"51d09aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Messaging<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-138ef4b lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"138ef4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The positioning statement and the message rules that turn a chosen position into words.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-d154b2a e-con-boxed lt-sec e-flex e-con e-parent\" data-id=\"d154b2a\" data-element_type=\"container\" data-e-type=\"container\" id=\"statement\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-94b2633 e-grid e-con-full e-con e-child\" data-id=\"94b2633\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e38b043 e-con-full e-flex e-con e-child\" data-id=\"e38b043\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3753b1 elementor-widget elementor-widget-heading\" data-id=\"b3753b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One sentence everyone can repeat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74dbd8a lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"74dbd8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The positioning statement is internal: it is the brief behind every advert, not the advert itself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91b601b e-con-full e-flex e-con e-child\" data-id=\"91b601b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-452280a lt-statement elementor-widget elementor-widget-text-editor\" data-id=\"452280a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For people on their way to work who want proper bread, our bakeries are the handmade bakery at everyday prices, because our bakers start at 2:00 and every loaf carries their name.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d3d60 lt-note elementor-widget elementor-widget-text-editor\" data-id=\"a0d3d60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Positioning statement from the bakery project (sample).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-317203f e-con-boxed lt-sec lt-tint e-flex e-con e-parent\" data-id=\"317203f\" data-element_type=\"container\" data-e-type=\"container\" id=\"rules\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df11d8d e-grid e-con-full e-con e-child\" data-id=\"df11d8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68a2c5a elementor-widget elementor-widget-heading\" data-id=\"68a2c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Message rules<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60739ae lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"60739ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One page for everyone who writes about you: staff, agencies, the person who answers reviews.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-430ae20 e-con-full lt-rows e-flex e-con e-child\" data-id=\"430ae20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5f28c49 e-grid e-con-full lt-sign e-con e-child\" data-id=\"5f28c49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f17e1 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"d3f17e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What we say<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01b9b12 elementor-widget elementor-widget-text-editor\" data-id=\"01b9b12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Baked by hand overnight. Open at 6:30. The baker&#8217;s name on every loaf.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e30404e e-grid e-con-full lt-sign e-con e-child\" data-id=\"e30404e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05300ff lt-h4 elementor-widget elementor-widget-heading\" data-id=\"05300ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What we stop saying<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-093b565 elementor-widget elementor-widget-text-editor\" data-id=\"093b565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Artisan, premium, passion. Every competitor uses them, so they place you nowhere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74433e5 e-grid e-con-full lt-sign e-con e-child\" data-id=\"74433e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7b01df lt-h4 elementor-widget elementor-widget-heading\" data-id=\"b7b01df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Words we use<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf9cef elementor-widget elementor-widget-text-editor\" data-id=\"dcf9cef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Early, by hand, everyday, our bakers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0eaf671 e-grid e-con-full lt-sign e-con e-child\" data-id=\"0eaf671\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-000a461 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"000a461\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Proof we show<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25af9cd elementor-widget elementor-widget-text-editor\" data-id=\"25af9cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Photos from the night shift, the opening time on every sign, prices on the window.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3688fe lt-note elementor-widget elementor-widget-text-editor\" data-id=\"f3688fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Example rules from the bakery project (sample).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-d7a18ad e-con-boxed lt-sec lt-dark lt-cta e-flex e-con e-parent\" data-id=\"d7a18ad\" data-element_type=\"container\" data-e-type=\"container\" id=\"call\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4d5aa38 e-grid e-con-full e-con e-child\" data-id=\"4d5aa38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a39cae4 lt-cta__title elementor-widget elementor-widget-heading\" data-id=\"a39cae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Book a 30-minute strategy call<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efc4566 e-con-full e-flex e-con e-child\" data-id=\"efc4566\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70c7d40 lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"70c7d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tell us what is stuck. We will say plainly whether positioning is the problem, and if it is not, who could help. The call is free (sample).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e104b24 e-con-full lt-buttons  e-flex e-con e-child\" data-id=\"e104b24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93cc659 lt-btn lt-btn--primary elementor-widget elementor-widget-button\" data-id=\"93cc659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/contact\/#call\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a strategy call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-912835c lt-btn lt-btn--outline elementor-widget elementor-widget-button\" data-id=\"912835c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:+15550174400\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Call (555) 017-4400<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":26,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-32","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":1,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/32\/revisions"}],"predecessor-version":[{"id":33,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/32\/revisions\/33"}],"up":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/26"}],"wp:attachment":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/media?parent=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}