{"id":28,"date":"2026-10-16T08:39:51","date_gmt":"2026-10-16T08:39:51","guid":{"rendered":"https:\/\/elementor.ltheme.com\/lt-strategy\/market-research\/"},"modified":"2026-10-16T15:26:57","modified_gmt":"2026-10-16T15:26:57","slug":"market-research","status":"publish","type":"page","link":"https:\/\/elementor.ltheme.com\/lt-strategy\/services\/positioning\/market-research\/","title":{"rendered":"Market research"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"28\" class=\"elementor elementor-28\">\n\t\t\t\t<section class=\"elementor-element elementor-element-ca4a9a5 e-con-boxed lt-sec lt-pagehead e-flex e-con e-parent\" data-id=\"ca4a9a5\" data-element_type=\"container\" data-e-type=\"container\" id=\"top\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36b73fc e-con-full e-flex e-con e-child\" data-id=\"36b73fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5be525e lt-pagehead__title elementor-widget elementor-widget-heading\" data-id=\"5be525e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Market research<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efe9cde lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"efe9cde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Interviews, a survey and a competitor audit: the evidence that places every dot on the map.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-873f365 e-con-boxed lt-sec e-flex e-con e-parent\" data-id=\"873f365\" data-element_type=\"container\" data-e-type=\"container\" id=\"research\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ad9a10d e-grid e-con-full e-con e-child\" data-id=\"ad9a10d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31df793 elementor-widget elementor-widget-heading\" data-id=\"31df793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we ask, and whom<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3b448 lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"5b3b448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Three sources, so the map rests on more than one kind of evidence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-716f298 e-con-full lt-rows e-flex e-con e-child\" data-id=\"716f298\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8c186b5 e-grid e-con-full lt-sign e-con e-child\" data-id=\"8c186b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-337174b lt-h4 elementor-widget elementor-widget-heading\" data-id=\"337174b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Twelve customer interviews<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a47763 elementor-widget elementor-widget-text-editor\" data-id=\"2a47763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One hour each, by phone or in person: why they chose you, who else they considered, what nearly made them leave.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8aacd7e e-grid e-con-full lt-sign e-con e-child\" data-id=\"8aacd7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bedaae lt-h4 elementor-widget elementor-widget-heading\" data-id=\"1bedaae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A survey of 300 to 500 buyers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6f81f elementor-widget elementor-widget-text-editor\" data-id=\"4f6f81f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Customers and non-customers rate you and your competitors on the attributes from the interviews. Those answers place the dots.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c46290f e-grid e-con-full lt-sign e-con e-child\" data-id=\"c46290f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c76b7b1 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"c76b7b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A competitor audit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cec234 elementor-widget elementor-widget-text-editor\" data-id=\"7cec234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Up to eight competitors: what they promise, what they charge and how they say it, from their sites, ads and shops.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-9685ca8 e-con-boxed lt-sec lt-tint e-flex e-con e-parent\" data-id=\"9685ca8\" data-element_type=\"container\" data-e-type=\"container\" id=\"in-the-field\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e738c7a e-grid e-con-full e-con e-child\" data-id=\"e738c7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dbdc48 lt-photo lt-ar-photo elementor-widget elementor-widget-image\" data-id=\"8dbdc48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"768\" src=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-research.jpg\" class=\"attachment-full size-full wp-image-9\" alt=\"A researcher taking notes beside a laptop during a customer interview\" srcset=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-research.jpg 1600w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-research-300x144.jpg 300w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-research-1024x492.jpg 1024w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-research-768x369.jpg 768w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-research-1536x737.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52a59f1 e-con-full e-flex e-con e-child\" data-id=\"52a59f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9efe0bb elementor-widget elementor-widget-heading\" data-id=\"9efe0bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Interviews without a script<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-837e31e lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"837e31e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We use a short topic guide, not a questionnaire, and we record only with permission. You receive anonymised notes from every interview.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-93efae5 e-con-boxed lt-sec lt-dark lt-cta e-flex e-con e-parent\" data-id=\"93efae5\" data-element_type=\"container\" data-e-type=\"container\" id=\"call\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-68aaa6a e-grid e-con-full e-con e-child\" data-id=\"68aaa6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85681cd lt-cta__title elementor-widget elementor-widget-heading\" data-id=\"85681cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Book a 30-minute strategy call<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-711675b e-con-full e-flex e-con e-child\" data-id=\"711675b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34e33d4 lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"34e33d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tell us what is stuck. We will say plainly whether positioning is the problem, and if it is not, who could help. The call is free (sample).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a763b5 e-con-full lt-buttons  e-flex e-con e-child\" data-id=\"5a763b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-237a394 lt-btn lt-btn--primary elementor-widget elementor-widget-button\" data-id=\"237a394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/contact\/#call\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a strategy call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ace5b lt-btn lt-btn--outline elementor-widget elementor-widget-button\" data-id=\"84ace5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:+15550174400\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Call (555) 017-4400<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":26,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-28","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":1,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/28\/revisions"}],"predecessor-version":[{"id":29,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/28\/revisions\/29"}],"up":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/26"}],"wp:attachment":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/media?parent=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}