{"id":21,"date":"2026-10-16T08:39:51","date_gmt":"2026-10-16T08:39:51","guid":{"rendered":"https:\/\/elementor.ltheme.com\/lt-strategy\/how-we-work\/"},"modified":"2026-10-16T15:26:57","modified_gmt":"2026-10-16T15:26:57","slug":"how-we-work","status":"publish","type":"page","link":"https:\/\/elementor.ltheme.com\/lt-strategy\/about\/how-we-work\/","title":{"rendered":"How we work"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"21\" class=\"elementor elementor-21\">\n\t\t\t\t<section class=\"elementor-element elementor-element-71fa268 e-con-boxed lt-sec lt-pagehead e-flex e-con e-parent\" data-id=\"71fa268\" data-element_type=\"container\" data-e-type=\"container\" id=\"top\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-642facb e-con-full e-flex e-con e-child\" data-id=\"642facb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9262dc lt-pagehead__title elementor-widget elementor-widget-heading\" data-id=\"a9262dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How we work<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f64c20c lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"f64c20c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Four rules and four steps, the same for a bakery chain and a software firm.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-e8cdf31 e-con-boxed lt-sec e-flex e-con e-parent\" data-id=\"e8cdf31\" data-element_type=\"container\" data-e-type=\"container\" id=\"principles\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c2c6d81 e-grid e-con-full e-con e-child\" data-id=\"c2c6d81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb21b31 lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"bb21b31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Four rules we keep on every project, whatever the size of the company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ea5db3 e-con-full lt-rows e-flex e-con e-child\" data-id=\"7ea5db3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-234d5e3 e-grid e-con-full lt-sign e-con e-child\" data-id=\"234d5e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d2bbcd lt-h4 elementor-widget elementor-widget-heading\" data-id=\"8d2bbcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customers decide where you stand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c9b31 elementor-widget elementor-widget-text-editor\" data-id=\"e2c9b31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We plot positions from what buyers say in interviews and surveys, never from what the leadership team hopes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b3ddc9 e-grid e-con-full lt-sign e-con e-child\" data-id=\"1b3ddc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bae6fb8 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"bae6fb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">One position, written down<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a121110 elementor-widget elementor-widget-text-editor\" data-id=\"a121110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You leave with one sentence your whole company can repeat, not a deck of options.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26e92e7 e-grid e-con-full lt-sign e-con e-child\" data-id=\"26e92e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30b96aa lt-h4 elementor-widget elementor-widget-heading\" data-id=\"30b96aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Senior people do the work<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73a30fc elementor-widget elementor-widget-text-editor\" data-id=\"73a30fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The two strategists on the first call run the interviews, the workshop and the plan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-461328f e-grid e-con-full lt-sign e-con e-child\" data-id=\"461328f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08c3f1a lt-h4 elementor-widget elementor-widget-heading\" data-id=\"08c3f1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We say when we are not the answer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f838768 elementor-widget elementor-widget-text-editor\" data-id=\"f838768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If the problem is the product, the price or the sales team, we tell you in the first call.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-0ad0b03 e-con-boxed lt-sec lt-tint e-flex e-con e-parent\" data-id=\"0ad0b03\" data-element_type=\"container\" data-e-type=\"container\" id=\"process\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ab32546 e-grid e-con-full e-con e-child\" data-id=\"ab32546\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e298df8 elementor-widget elementor-widget-heading\" data-id=\"e298df8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How a positioning project runs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1522e lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"6e1522e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The same four steps for every company. You see the research before the workshop, never a surprise on the day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44a7b5f e-grid e-con-full lt-steps e-con e-child\" data-id=\"44a7b5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-96c61d6 e-con-full lt-step e-flex e-con e-child\" data-id=\"96c61d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de60225 lt-step__n elementor-widget elementor-widget-text-editor\" data-id=\"de60225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">1<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7ba14 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"3e7ba14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Map the market<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a35369 lt-step__when elementor-widget elementor-widget-text-editor\" data-id=\"3a35369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">Weeks 1 to 3<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daa28b6 lt-note elementor-widget elementor-widget-text-editor\" data-id=\"daa28b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Twelve customer interviews, a survey of 300 to 500 buyers and an audit of up to eight competitors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39977c7 e-con-full lt-step e-flex e-con e-child\" data-id=\"39977c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e89a35d lt-step__n elementor-widget elementor-widget-text-editor\" data-id=\"e89a35d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8adec lt-h4 elementor-widget elementor-widget-heading\" data-id=\"3a8adec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Choose the ground<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb301f lt-step__when elementor-widget elementor-widget-text-editor\" data-id=\"9bb301f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">Week 4<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d80920 lt-note elementor-widget elementor-widget-text-editor\" data-id=\"5d80920\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A one-day workshop with your leadership team. The map goes on the wall and we pick one position together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4003f2c e-con-full lt-step e-flex e-con e-child\" data-id=\"4003f2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfcb8ce lt-step__n elementor-widget elementor-widget-text-editor\" data-id=\"cfcb8ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">3<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-015066e lt-h4 elementor-widget elementor-widget-heading\" data-id=\"015066e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Plan the move<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-551d1f6 lt-step__when elementor-widget elementor-widget-text-editor\" data-id=\"551d1f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">Weeks 5 and 6<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-620a0ab lt-note elementor-widget elementor-widget-text-editor\" data-id=\"620a0ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The positioning statement, message rules and the first campaigns, channels and budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c23f7a1 e-con-full lt-step e-flex e-con e-child\" data-id=\"c23f7a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0aaf5ef lt-step__n elementor-widget elementor-widget-text-editor\" data-id=\"0aaf5ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">4<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67c01d4 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"67c01d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Track the move<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b9e73a lt-step__when elementor-widget elementor-widget-text-editor\" data-id=\"8b9e73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">Every quarter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b8f6b lt-note elementor-widget elementor-widget-text-editor\" data-id=\"c2b8f6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The same short survey, re-plotted on the same map, with a one-page report.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-6cc996d e-con-boxed lt-sec lt-dark lt-cta e-flex e-con e-parent\" data-id=\"6cc996d\" data-element_type=\"container\" data-e-type=\"container\" id=\"call\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-039375d e-grid e-con-full e-con e-child\" data-id=\"039375d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f67dff lt-cta__title elementor-widget elementor-widget-heading\" data-id=\"7f67dff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Book a 30-minute strategy call<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4803bfb e-con-full e-flex e-con e-child\" data-id=\"4803bfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-770a67d lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"770a67d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tell us what is stuck. We will say plainly whether positioning is the problem, and if it is not, who could help. The call is free (sample).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fec5b5d e-con-full lt-buttons  e-flex e-con e-child\" data-id=\"fec5b5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43ebbb9 lt-btn lt-btn--primary elementor-widget elementor-widget-button\" data-id=\"43ebbb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/contact\/#call\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a strategy call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743621e lt-btn lt-btn--outline elementor-widget elementor-widget-button\" data-id=\"743621e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:+15550174400\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Call (555) 017-4400<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":20,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-21","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":1,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/21\/revisions"}],"predecessor-version":[{"id":22,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/21\/revisions\/22"}],"up":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/20"}],"wp:attachment":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/media?parent=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}