{"id":20,"date":"2026-10-16T08:39:51","date_gmt":"2026-10-16T08:39:51","guid":{"rendered":"https:\/\/elementor.ltheme.com\/lt-strategy\/about\/"},"modified":"2026-10-16T15:26:57","modified_gmt":"2026-10-16T15:26:57","slug":"about","status":"publish","type":"page","link":"https:\/\/elementor.ltheme.com\/lt-strategy\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20\" class=\"elementor elementor-20\">\n\t\t\t\t<section class=\"elementor-element elementor-element-fa87bd1 e-con-boxed lt-sec lt-pagehead e-flex e-con e-parent\" data-id=\"fa87bd1\" data-element_type=\"container\" data-e-type=\"container\" id=\"top\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dac01fc e-con-full e-flex e-con e-child\" data-id=\"dac01fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6f64b lt-pagehead__title elementor-widget elementor-widget-heading\" data-id=\"6e6f64b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A small consultancy for one big question<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e9e84d lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"8e9e84d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Where should your company stand in its market? Open Ground Strategy (sample) has four senior strategists and answers that question for companies with 10 to 500 staff.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-5a15434 e-con-boxed lt-sec e-flex e-con e-parent\" data-id=\"5a15434\" data-element_type=\"container\" data-e-type=\"container\" id=\"story\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2834c14 e-grid e-con-full e-con e-child\" data-id=\"2834c14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac35322 lt-photo lt-ar-photo elementor-widget elementor-widget-image\" data-id=\"ac35322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-team.jpg\" class=\"attachment-full size-full wp-image-6\" alt=\"A small team around a table covered with printed charts and notes\" srcset=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-team.jpg 1600w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-team-300x200.jpg 300w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-team-1024x683.jpg 1024w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-team-768x512.jpg 768w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-team-1536x1024.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1f00d5 e-con-full e-flex e-con e-child\" data-id=\"d1f00d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66e0d16 elementor-widget elementor-widget-heading\" data-id=\"66e0d16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why we started<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54e8b89 elementor-widget elementor-widget-text-editor\" data-id=\"54e8b89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We spent fifteen years inside agencies, writing campaigns for companies that had never decided what they stood for. The campaigns were fine; the brief was the problem (sample).<\/p><p>So we work one step earlier. Before anyone designs an advert, we find out where customers place you, where the open ground is and whether you can credibly stand there.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-57a01ae e-con-boxed lt-sec lt-tint e-flex e-con e-parent\" data-id=\"57a01ae\" data-element_type=\"container\" data-e-type=\"container\" id=\"principles\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f0b9f57 e-grid e-con-full e-con e-child\" data-id=\"f0b9f57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b819768 elementor-widget elementor-widget-heading\" data-id=\"b819768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How we work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf02999 lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"cf02999\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Four rules we keep on every project, whatever the size of the company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-535e400 e-con-full lt-rows e-flex e-con e-child\" data-id=\"535e400\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e5c3864 e-grid e-con-full lt-sign e-con e-child\" data-id=\"e5c3864\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16f13a8 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"16f13a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customers decide where you stand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf8cbd4 elementor-widget elementor-widget-text-editor\" data-id=\"cf8cbd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We plot positions from what buyers say in interviews and surveys, never from what the leadership team hopes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5079fef e-grid e-con-full lt-sign e-con e-child\" data-id=\"5079fef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c6f1df lt-h4 elementor-widget elementor-widget-heading\" data-id=\"8c6f1df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">One position, written down<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8193cfb elementor-widget elementor-widget-text-editor\" data-id=\"8193cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You leave with one sentence your whole company can repeat, not a deck of options.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11e298d e-grid e-con-full lt-sign e-con e-child\" data-id=\"11e298d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2dc563 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"d2dc563\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Senior people do the work<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e133ec elementor-widget elementor-widget-text-editor\" data-id=\"3e133ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The two strategists on the first call run the interviews, the workshop and the plan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba6f548 e-grid e-con-full lt-sign e-con e-child\" data-id=\"ba6f548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8f1dc5 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"f8f1dc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We say when we are not the answer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b13e7 elementor-widget elementor-widget-text-editor\" data-id=\"10b13e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If the problem is the product, the price or the sales team, we tell you in the first call.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-33e7728 e-con-boxed lt-sec e-flex e-con e-parent\" data-id=\"33e7728\" data-element_type=\"container\" data-e-type=\"container\" id=\"team\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-49acabb e-grid e-con-full e-con e-child\" data-id=\"49acabb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f753cf elementor-widget elementor-widget-heading\" data-id=\"8f753cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-424c502 lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"424c502\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Four strategists, one office in Springfield (sample). We take on six projects at a time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89b4224 e-grid e-con-full lt-people e-con e-child\" data-id=\"89b4224\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1e525cc e-con-full lt-person e-flex e-con e-child\" data-id=\"1e525cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21e5773 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"21e5773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Maren Holt<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c5503a lt-person__role elementor-widget elementor-widget-text-editor\" data-id=\"0c5503a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Founder, positioning (sample)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-552e93f lt-note elementor-widget elementor-widget-text-editor\" data-id=\"552e93f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ran strategy for consumer brands; leads every workshop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0da2f4d e-con-full lt-person e-flex e-con e-child\" data-id=\"0da2f4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee021df lt-h4 elementor-widget elementor-widget-heading\" data-id=\"ee021df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tobias Reyes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9150c lt-person__role elementor-widget elementor-widget-text-editor\" data-id=\"5a9150c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Research lead (sample)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abb9131 lt-note elementor-widget elementor-widget-text-editor\" data-id=\"abb9131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Designs the surveys and runs most customer interviews.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e022a4b e-con-full lt-person e-flex e-con e-child\" data-id=\"e022a4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25e67f6 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"25e67f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ama Mensah<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c66f205 lt-person__role elementor-widget elementor-widget-text-editor\" data-id=\"c66f205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Go-to-market (sample)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb7f221 lt-note elementor-widget elementor-widget-text-editor\" data-id=\"fb7f221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Builds launch plans and media budgets for the first six months.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63562a7 e-con-full lt-person e-flex e-con e-child\" data-id=\"63562a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2bf3f5 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"c2bf3f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Jonas Lindqvist<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9760c0 lt-person__role elementor-widget elementor-widget-text-editor\" data-id=\"c9760c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Brand tracking (sample)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4ec5b lt-note elementor-widget elementor-widget-text-editor\" data-id=\"2e4ec5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Runs the quarterly surveys and redraws the maps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-ca3fd0a e-con-boxed lt-sec lt-dark lt-cta e-flex e-con e-parent\" data-id=\"ca3fd0a\" data-element_type=\"container\" data-e-type=\"container\" id=\"talk\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d39eea8 e-grid e-con-full e-con e-child\" data-id=\"d39eea8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87793d5 lt-cta__title elementor-widget elementor-widget-heading\" data-id=\"87793d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Talk to a strategist<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b1dc62 e-con-full e-flex e-con e-child\" data-id=\"0b1dc62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3a7292 lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"c3a7292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A 30-minute call, free and without a pitch. Tell us what is stuck and we will say what we would look at first (sample).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ea0cc7 e-con-full lt-buttons  e-flex e-con e-child\" data-id=\"0ea0cc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dca9663 lt-btn lt-btn--primary elementor-widget elementor-widget-button\" data-id=\"dca9663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/contact\/#call\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a strategy call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff12568 lt-btn lt-btn--outline elementor-widget elementor-widget-button\" data-id=\"ff12568\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:+15550174400\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Call (555) 017-4400<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-20","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/comments?post=20"}],"version-history":[{"count":1,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/20\/revisions"}],"predecessor-version":[{"id":66,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/20\/revisions\/66"}],"wp:attachment":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/media?parent=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}