{"id":19,"date":"2026-10-16T08:39:50","date_gmt":"2026-10-16T08:39:50","guid":{"rendered":"https:\/\/elementor.ltheme.com\/lt-strategy\/home\/"},"modified":"2026-10-16T15:26:57","modified_gmt":"2026-10-16T15:26:57","slug":"home","status":"publish","type":"page","link":"https:\/\/elementor.ltheme.com\/lt-strategy\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"19\" class=\"elementor elementor-19\">\n\t\t\t\t<section class=\"elementor-element elementor-element-32dcd89 e-con-boxed lt-sec lt-hero e-flex e-con e-parent\" data-id=\"32dcd89\" data-element_type=\"container\" data-e-type=\"container\" id=\"map\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-55ee418 e-grid e-con-full e-con e-child\" data-id=\"55ee418\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5ac16fe e-con-full lt-hero__text e-flex e-con e-child\" data-id=\"5ac16fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bdfd9f lt-hero__title elementor-widget elementor-widget-heading\" data-id=\"2bdfd9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Find the ground your competitors left open<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84f38f6 lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"84f38f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Open Ground Strategy (sample) is a marketing strategy consultancy for growing companies. We map where customers place you and your competitors, choose the position you can own, and plan the campaigns that move you there.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-63dfd0f e-con-full lt-buttons  e-flex e-con e-child\" data-id=\"63dfd0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca567fc lt-btn lt-btn--primary elementor-widget elementor-widget-button\" data-id=\"ca567fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/contact\/#call\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a strategy call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2e567a lt-btn lt-btn--outline elementor-widget elementor-widget-button\" data-id=\"a2e567a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/case-notes\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the case notes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75cf581 lt-note elementor-widget elementor-widget-text-editor\" data-id=\"75cf581\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Four senior strategists, no juniors on your account. Projects from six weeks (sample).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d01ddce e-con-full lt-plane e-flex e-con e-child\" data-id=\"d01ddce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8525b97 e-grid e-con-full lt-plane__board e-con e-child\" data-id=\"8525b97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0acfdec lt-plane__draw elementor-widget elementor-widget-image\" data-id=\"0acfdec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/themes\/lt-strategy\/assets\/images\/plane-home.svg\" title=\"\" alt=\"Drawing over the map: the hatched open ground in the handmade, everyday-price corner and a dashed line from the client before to the target position\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34081e7 lt-axis lt-axis--top elementor-widget elementor-widget-text-editor\" data-id=\"34081e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Made slowly, by hand<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da3dd6c lt-axis lt-axis--bottom elementor-widget elementor-widget-text-editor\" data-id=\"da3dd6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Quick and handy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f258a2d lt-axis lt-axis--left elementor-widget elementor-widget-text-editor\" data-id=\"f258a2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Everyday price<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bad8203 lt-axis lt-axis--right elementor-widget elementor-widget-text-editor\" data-id=\"bad8203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Special-occasion price<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d81942 lt-pin lt-x9 lt-y2 lt-pin--l elementor-widget elementor-widget-text-editor\" data-id=\"3d81942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sourdough micro-bakeries<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d34b8b0 lt-pin lt-x11 lt-y4 lt-pin--l elementor-widget elementor-widget-text-editor\" data-id=\"d34b8b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Patisseries<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6d337 lt-pin lt-x8 lt-y5 elementor-widget elementor-widget-text-editor\" data-id=\"1e6d337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Farmers&#8217; markets<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eec186 lt-pin lt-x9 lt-y9 lt-pin--l elementor-widget elementor-widget-text-editor\" data-id=\"0eec186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Coffee-chain pastries<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d073711 lt-pin lt-x2 lt-y10 elementor-widget elementor-widget-text-editor\" data-id=\"d073711\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Supermarket bakery aisle<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd50613 lt-pin lt-x10 lt-y11 lt-pin--l elementor-widget elementor-widget-text-editor\" data-id=\"cd50613\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Station kiosks<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dfc58b lt-pin lt-x6 lt-y8 lt-pin--you elementor-widget elementor-widget-text-editor\" data-id=\"7dfc58b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our client before<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19bdb90 lt-pin lt-x3 lt-y3 lt-pin--target elementor-widget elementor-widget-text-editor\" data-id=\"19bdb90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Where they could stand<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c49d79a lt-plane__caption elementor-widget elementor-widget-text-editor\" data-id=\"c49d79a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>How to read it: each olive dot is a competitor, placed where 420 surveyed customers put it. The ring is our bakery client before the project, the raspberry dot the position we chose together, the hatched oval the ground nobody held (sample).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-8391a0d e-con-boxed lt-sec lt-tint lt-skip-menu e-flex e-con e-parent\" data-id=\"8391a0d\" data-element_type=\"container\" data-e-type=\"container\" id=\"signs\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-415c24f e-grid e-con-full e-con e-child\" data-id=\"415c24f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bf1545 elementor-widget elementor-widget-heading\" data-id=\"5bf1545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Signs you are standing in the crowded middle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1dde8b lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"a1dde8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Most companies drift there without deciding to. These are the four things owners tell us in the first call.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13b8273 e-con-full lt-rows e-flex e-con e-child\" data-id=\"13b8273\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-869720d e-grid e-con-full lt-sign e-con e-child\" data-id=\"869720d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b365604 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"b365604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customers compare you on price first<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54b4548 elementor-widget elementor-widget-text-editor\" data-id=\"54b4548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>When nothing else separates you, the cheapest offer wins the argument and your margin pays for it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e743513 e-grid e-con-full lt-sign e-con e-child\" data-id=\"e743513\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4ce3b0 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"c4ce3b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Your website could be a competitor's<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c569496 elementor-widget elementor-widget-text-editor\" data-id=\"c569496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Swap the logo and nobody would notice. That is a positioning problem, not a design one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7927b13 e-grid e-con-full lt-sign e-con e-child\" data-id=\"7927b13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05cd39e lt-h4 elementor-widget elementor-widget-heading\" data-id=\"05cd39e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Every campaign starts from a blank page<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c1eac elementor-widget elementor-widget-text-editor\" data-id=\"25c1eac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Without an agreed position, each brief reinvents what the company stands for, and each agency guesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a512fb e-grid e-con-full lt-sign e-con e-child\" data-id=\"7a512fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6543d4b lt-h4 elementor-widget elementor-widget-heading\" data-id=\"6543d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sales are flat while the market grows<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d27c5 elementor-widget elementor-widget-text-editor\" data-id=\"b1d27c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Somebody else is winning the new customers, usually with a clearer promise than yours.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-f53c517 e-con-boxed lt-sec e-flex e-con e-parent\" data-id=\"f53c517\" data-element_type=\"container\" data-e-type=\"container\" id=\"services\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-669b60e e-grid e-con-full e-con e-child\" data-id=\"669b60e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a56a4df elementor-widget elementor-widget-heading\" data-id=\"a56a4df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three ways we work with you<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2411b6 lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"b2411b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Each piece of work ends with something your team can use on Monday: a map, a written position, a plan or a quarterly report.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93baacd e-con-full lt-rows lt-services e-flex e-con e-child\" data-id=\"93baacd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-46b68d4 e-grid e-con-full lt-service e-con e-child\" data-id=\"46b68d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b882ead lt-service__name elementor-widget elementor-widget-heading\" data-id=\"b882ead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Positioning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c9eefd elementor-widget elementor-widget-text-editor\" data-id=\"6c9eefd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Customer interviews, a survey and a competitor audit, turned into a positioning map, one positioning statement and the message rules your team and agencies write from.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0be27e9 e-con-full e-flex e-con e-child\" data-id=\"0be27e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19dcbbc lt-service__fact elementor-widget elementor-widget-text-editor\" data-id=\"19dcbbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">6 to 8 weeks<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9860ac1 lt-service__fact elementor-widget elementor-widget-text-editor\" data-id=\"9860ac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">From $18,000<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a45c1f4 lt-btn lt-btn--quiet elementor-widget elementor-widget-button\" data-id=\"a45c1f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/services\/positioning\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">About positioning<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed9e2be e-grid e-con-full lt-service e-con e-child\" data-id=\"ed9e2be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17ea45a lt-service__name elementor-widget elementor-widget-heading\" data-id=\"17ea45a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Go-to-market plans<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-503c732 elementor-widget elementor-widget-text-editor\" data-id=\"503c732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For a launch, a new market or a relaunch: who to reach first, through which channels, with what message and budget, month by month for the first six months.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4cd8be e-con-full e-flex e-con e-child\" data-id=\"e4cd8be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1572c3 lt-service__fact elementor-widget elementor-widget-text-editor\" data-id=\"f1572c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">4 to 6 weeks<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5e4533 lt-service__fact elementor-widget elementor-widget-text-editor\" data-id=\"d5e4533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">From $14,000<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97c44b6 lt-btn lt-btn--quiet elementor-widget elementor-widget-button\" data-id=\"97c44b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/services\/go-to-market\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">About launch plans<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26880ad e-grid e-con-full lt-service e-con e-child\" data-id=\"26880ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be340a5 lt-service__name elementor-widget elementor-widget-heading\" data-id=\"be340a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand tracking<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-334692e elementor-widget elementor-widget-text-editor\" data-id=\"334692e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A short customer survey every quarter that re-plots your position on the same map, so you see whether the move is working before the year is out.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51dec55 e-con-full e-flex e-con e-child\" data-id=\"51dec55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4acb4 lt-service__fact elementor-widget elementor-widget-text-editor\" data-id=\"4a4acb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">Every quarter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca84e7 lt-service__fact elementor-widget elementor-widget-text-editor\" data-id=\"cca84e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">$2,800 a quarter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19f309c lt-btn lt-btn--quiet elementor-widget elementor-widget-button\" data-id=\"19f309c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/services\/brand-tracking\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">About tracking<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d66ea8 lt-note elementor-widget elementor-widget-text-editor\" data-id=\"2d66ea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Example prices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-e99dd17 e-con-boxed lt-sec lt-tint e-flex e-con e-parent\" data-id=\"e99dd17\" data-element_type=\"container\" data-e-type=\"container\" id=\"moves\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-61cb3ca e-grid e-con-full e-con e-child\" data-id=\"61cb3ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fac6a63 elementor-widget elementor-widget-heading\" data-id=\"fac6a63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Moves we have made<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3eb73f lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"c3eb73f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Three projects, each on its own map. The ring is where customers placed the client before; the raspberry dot is where they placed them a year later.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-454f3c6 e-grid e-con-full lt-cases e-con e-child\" data-id=\"454f3c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-73ee328 e-con-full lt-case e-flex e-con e-child\" data-id=\"73ee328\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1afca5f e-con-full lt-plane lt-plane--mini e-flex e-con e-child\" data-id=\"1afca5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f931c79 e-grid e-con-full lt-plane__board e-con e-child\" data-id=\"f931c79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cedbe6f lt-plane__draw elementor-widget elementor-widget-image\" data-id=\"cedbe6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/themes\/lt-strategy\/assets\/images\/plane-bakery.svg\" title=\"\" alt=\"Drawing: a dashed move from the crowded middle to the handmade, everyday-price corner\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-427a2ee lt-axis lt-axis--top elementor-widget elementor-widget-text-editor\" data-id=\"427a2ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>By hand<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcd2271 lt-axis lt-axis--bottom elementor-widget elementor-widget-text-editor\" data-id=\"bcd2271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Quick<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e4e5e9 lt-axis lt-axis--left elementor-widget elementor-widget-text-editor\" data-id=\"4e4e5e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Everyday<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65175ef lt-axis lt-axis--right elementor-widget elementor-widget-text-editor\" data-id=\"65175ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Special<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c925f0c lt-pin lt-x6 lt-y8 lt-pin--you elementor-widget elementor-widget-text-editor\" data-id=\"c925f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Before<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de906a0 lt-pin lt-x3 lt-y4 lt-pin--target elementor-widget elementor-widget-text-editor\" data-id=\"de906a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>After<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e57334 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"6e57334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Twelve neighbourhood bakeries<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fcf3d5 elementor-widget elementor-widget-text-editor\" data-id=\"2fcf3d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>From one more bakery to the early, handmade bakery at everyday prices. Opening at 6:30 became the headline.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f1c29d lt-note elementor-widget elementor-widget-text-editor\" data-id=\"0f1c29d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Springfield, 2024 (sample)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c38ea8a e-con-full lt-case e-flex e-con e-child\" data-id=\"c38ea8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5b10d39 e-con-full lt-plane lt-plane--mini e-flex e-con e-child\" data-id=\"5b10d39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f1c71b4 e-grid e-con-full lt-plane__board e-con e-child\" data-id=\"f1c71b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e356440 lt-plane__draw elementor-widget elementor-widget-image\" data-id=\"e356440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/themes\/lt-strategy\/assets\/images\/plane-bikes.svg\" title=\"\" alt=\"Drawing: a dashed move from racing bike sales to repairs for daily commuters\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de0334f lt-axis lt-axis--top elementor-widget elementor-widget-text-editor\" data-id=\"de0334f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For racers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6656a6d lt-axis lt-axis--bottom elementor-widget elementor-widget-text-editor\" data-id=\"6656a6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For commuters<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae653c4 lt-axis lt-axis--left elementor-widget elementor-widget-text-editor\" data-id=\"ae653c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sells bikes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5493ae lt-axis lt-axis--right elementor-widget elementor-widget-text-editor\" data-id=\"a5493ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Keeps you riding<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9c44a8 lt-pin lt-x4 lt-y4 lt-pin--you elementor-widget elementor-widget-text-editor\" data-id=\"c9c44a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Before<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-734bea1 lt-pin lt-x9 lt-y9 lt-pin--target lt-pin--l elementor-widget elementor-widget-text-editor\" data-id=\"734bea1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>After<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e61ea6b lt-h4 elementor-widget elementor-widget-heading\" data-id=\"e61ea6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">An independent bike shop<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6091b6f elementor-widget elementor-widget-text-editor\" data-id=\"6091b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>From selling racing bikes against online stores to keeping commuters riding: same-day repairs and a service plan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76dc7a0 lt-note elementor-widget elementor-widget-text-editor\" data-id=\"76dc7a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Two shops, 2023 (sample)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-436606a e-con-full lt-case e-flex e-con e-child\" data-id=\"436606a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-84d28f3 e-con-full lt-plane lt-plane--mini e-flex e-con e-child\" data-id=\"84d28f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dee7f5f e-grid e-con-full lt-plane__board e-con e-child\" data-id=\"dee7f5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06979df lt-plane__draw elementor-widget elementor-widget-image\" data-id=\"06979df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/themes\/lt-strategy\/assets\/images\/plane-software.svg\" title=\"\" alt=\"Drawing: a dashed move from a feature list for any business to saved hours for one trade\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5da037 lt-axis lt-axis--top elementor-widget elementor-widget-text-editor\" data-id=\"a5da037\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sold on saved hours<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a14ca98 lt-axis lt-axis--bottom elementor-widget elementor-widget-text-editor\" data-id=\"a14ca98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sold on features<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7165b lt-axis lt-axis--left elementor-widget elementor-widget-text-editor\" data-id=\"3e7165b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For any business<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc30ff4 lt-axis lt-axis--right elementor-widget elementor-widget-text-editor\" data-id=\"fc30ff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For one trade<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf59dd4 lt-pin lt-x3 lt-y9 lt-pin--you elementor-widget elementor-widget-text-editor\" data-id=\"bf59dd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Before<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-992a9b5 lt-pin lt-x10 lt-y3 lt-pin--target lt-pin--l elementor-widget elementor-widget-text-editor\" data-id=\"992a9b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>After<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a92138 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"0a92138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Scheduling software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c18eecf elementor-widget elementor-widget-text-editor\" data-id=\"c18eecf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>From a feature list for any business to the hours it saves one trade: dental practices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-172b5d8 lt-note elementor-widget elementor-widget-text-editor\" data-id=\"172b5d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>40 staff, 2025 (sample)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86cd5b3 e-con-full lt-buttons  e-flex e-con e-child\" data-id=\"86cd5b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7b8e2 lt-btn lt-btn--outline elementor-widget elementor-widget-button\" data-id=\"7d7b8e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/case-notes\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the case notes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-898a734 e-con-boxed lt-sec e-flex e-con e-parent\" data-id=\"898a734\" data-element_type=\"container\" data-e-type=\"container\" id=\"process\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-81b5537 e-grid e-con-full e-con e-child\" data-id=\"81b5537\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e155a79 elementor-widget elementor-widget-heading\" data-id=\"e155a79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How a positioning project runs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f127aa lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"8f127aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Four steps in this order. Most projects take six to eight weeks to the plan; tracking runs on after that.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aba5857 e-grid e-con-full lt-steps e-con e-child\" data-id=\"aba5857\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b5557ff e-con-full lt-step e-flex e-con e-child\" data-id=\"b5557ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-852bbc1 lt-step__n elementor-widget elementor-widget-text-editor\" data-id=\"852bbc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">1<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e3abe2 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"6e3abe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Map the market<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94d208f lt-step__when elementor-widget elementor-widget-text-editor\" data-id=\"94d208f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">Weeks 1 to 3<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35dc9cc lt-note elementor-widget elementor-widget-text-editor\" data-id=\"35dc9cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Twelve customer interviews, a survey of 300 to 500 buyers and an audit of up to eight competitors.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0eb9387 e-con-full lt-step e-flex e-con e-child\" data-id=\"0eb9387\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-481aea2 lt-step__n elementor-widget elementor-widget-text-editor\" data-id=\"481aea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6e45aa lt-h4 elementor-widget elementor-widget-heading\" data-id=\"b6e45aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Choose the ground<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e5d23 lt-step__when elementor-widget elementor-widget-text-editor\" data-id=\"e2e5d23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">Week 4<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e429ecf lt-note elementor-widget elementor-widget-text-editor\" data-id=\"e429ecf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A one-day workshop with your leadership team. The map goes on the wall and we pick one position together.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e054b1 e-con-full lt-step e-flex e-con e-child\" data-id=\"3e054b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6b6f16 lt-step__n elementor-widget elementor-widget-text-editor\" data-id=\"e6b6f16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">3<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8db9c6 lt-h4 elementor-widget elementor-widget-heading\" data-id=\"d8db9c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Plan the move<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45f4198 lt-step__when elementor-widget elementor-widget-text-editor\" data-id=\"45f4198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">Weeks 5 and 6<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40827a9 lt-note elementor-widget elementor-widget-text-editor\" data-id=\"40827a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The positioning statement, message rules and the first campaigns, channels and budget.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d499110 e-con-full lt-step e-flex e-con e-child\" data-id=\"d499110\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e662656 lt-step__n elementor-widget elementor-widget-text-editor\" data-id=\"e662656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">4<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20715ad lt-h4 elementor-widget elementor-widget-heading\" data-id=\"20715ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Track the move<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-960b034 lt-step__when elementor-widget elementor-widget-text-editor\" data-id=\"960b034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">Every quarter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f806b64 lt-note elementor-widget elementor-widget-text-editor\" data-id=\"f806b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The same short survey, re-plotted on the same map, with a one-page report.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-6df8f97 e-con-boxed lt-sec lt-tint lt-skip-menu e-flex e-con e-parent\" data-id=\"6df8f97\" data-element_type=\"container\" data-e-type=\"container\" id=\"workshop\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b7b4508 e-grid e-con-full e-con e-child\" data-id=\"b7b4508\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9d52c9 lt-photo lt-ar-photo elementor-widget elementor-widget-image\" data-id=\"a9d52c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-workshop.jpg\" class=\"attachment-full size-full wp-image-5\" alt=\"Sticky notes grouped on a whiteboard during a strategy workshop\" srcset=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-workshop.jpg 1600w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-workshop-300x200.jpg 300w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-workshop-1024x683.jpg 1024w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-workshop-768x512.jpg 768w, https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-workshop-1536x1024.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c20436 e-con-full e-flex e-con e-child\" data-id=\"1c20436\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b606995 elementor-widget elementor-widget-heading\" data-id=\"b606995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The positioning workshop<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc60d4 lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"4bc60d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One day, your leadership team and the map on the wall. By five o&#8217;clock you have chosen one position and agreed what you will stop saying.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfc1bf7 lt-ticks elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"dfc1bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Who comes: the owner or managing director, sales, marketing and one person who talks to customers every day<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What you bring: nothing; we send the research summary a week before<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What you leave with: the chosen position, the open questions and who answers them<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f2bbee e-con-full lt-buttons  e-flex e-con e-child\" data-id=\"2f2bbee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73bf25b lt-btn lt-btn--quiet elementor-widget elementor-widget-button\" data-id=\"73bf25b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/services\/positioning\/positioning-workshop\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">About the workshop<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-2b8053a e-con-boxed lt-sec e-flex e-con e-parent\" data-id=\"2b8053a\" data-element_type=\"container\" data-e-type=\"container\" id=\"prices\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-81ef454 e-grid e-con-full e-con e-child\" data-id=\"81ef454\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a450f7 e-con-full e-flex e-con e-child\" data-id=\"2a450f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bed1fef elementor-widget elementor-widget-heading\" data-id=\"bed1fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What it costs<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1509d95 e-con-full lt-rows lt-prices e-flex e-con e-child\" data-id=\"1509d95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dafd568 e-grid e-con-full lt-price e-con e-child\" data-id=\"dafd568\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-087bc4f e-con-full e-flex e-con e-child\" data-id=\"087bc4f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0b21a4 lt-price__label elementor-widget elementor-widget-text-editor\" data-id=\"d0b21a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Strategy call, 30 minutes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a8ae87 lt-price__amount elementor-widget elementor-widget-text-editor\" data-id=\"5a8ae87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">Free<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37a3937 e-grid e-con-full lt-price e-con e-child\" data-id=\"37a3937\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-87baf92 e-con-full e-flex e-con e-child\" data-id=\"87baf92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3976ffc lt-price__label elementor-widget elementor-widget-text-editor\" data-id=\"3976ffc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Positioning project<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6d5f9 lt-price__note elementor-widget elementor-widget-text-editor\" data-id=\"8e6d5f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>6 to 8 weeks: research, workshop, statement and message rules<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f6039 lt-price__amount elementor-widget elementor-widget-text-editor\" data-id=\"c7f6039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">From $18,000<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1fc5e3 e-grid e-con-full lt-price e-con e-child\" data-id=\"b1fc5e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e50566b e-con-full e-flex e-con e-child\" data-id=\"e50566b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9587aab lt-price__label elementor-widget elementor-widget-text-editor\" data-id=\"9587aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Positioning workshop on its own<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbbeff6 lt-price__note elementor-widget elementor-widget-text-editor\" data-id=\"bbbeff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One day, with your own research<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b429121 lt-price__amount elementor-widget elementor-widget-text-editor\" data-id=\"b429121\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">$4,500<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ce87ee e-grid e-con-full lt-price e-con e-child\" data-id=\"7ce87ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d7e7345 e-con-full e-flex e-con e-child\" data-id=\"d7e7345\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88e60a9 lt-price__label elementor-widget elementor-widget-text-editor\" data-id=\"88e60a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Go-to-market plan<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14221dc lt-price__note elementor-widget elementor-widget-text-editor\" data-id=\"14221dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>4 to 6 weeks<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-822c269 lt-price__amount elementor-widget elementor-widget-text-editor\" data-id=\"822c269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">From $14,000<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c1245a e-grid e-con-full lt-price e-con e-child\" data-id=\"9c1245a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-79b2fe2 e-con-full e-flex e-con e-child\" data-id=\"79b2fe2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-064d82e lt-price__label elementor-widget elementor-widget-text-editor\" data-id=\"064d82e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Brand tracking<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ba37ee lt-price__note elementor-widget elementor-widget-text-editor\" data-id=\"8ba37ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Per quarter, survey of 300 customers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63b3fe5 lt-price__amount elementor-widget elementor-widget-text-editor\" data-id=\"63b3fe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"lt-num\">$2,800<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8af0169 lt-note elementor-widget elementor-widget-text-editor\" data-id=\"8af0169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Example prices, before tax.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ac36c4 e-con-full lt-prices__side e-flex e-con e-child\" data-id=\"4ac36c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1d9867 elementor-widget elementor-widget-heading\" data-id=\"a1d9867\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Every project includes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d2efd lt-ticks elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"99d2efd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A fixed price agreed before we start<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The same two strategists from first call to final plan<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">All research data, interview notes and the map files<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A check-in call three months later<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-386da1b e-con-full lt-buttons  e-flex e-con e-child\" data-id=\"386da1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cccbf4 lt-btn lt-btn--primary elementor-widget elementor-widget-button\" data-id=\"3cccbf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/contact\/#call\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a strategy call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-fff86ed e-con-boxed lt-sec lt-tint e-flex e-con e-parent\" data-id=\"fff86ed\" data-element_type=\"container\" data-e-type=\"container\" id=\"notes\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-300b8de e-con-full e-flex e-con e-child\" data-id=\"300b8de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ca02e9 elementor-widget elementor-widget-heading\" data-id=\"7ca02e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy notes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66f3373 lt-btn lt-btn--quiet elementor-widget elementor-widget-button\" data-id=\"66f3373\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/notes\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">All notes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f2f6d elementor-widget elementor-widget-shortcode\" data-id=\"d3f2f6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"lt-posts lt-posts--grid\"><article class=\"lt-post has-img\"><a class=\"lt-post__media\" href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/how-to-draw-a-positioning-map-with-your-own-customers\/\" tabindex=\"-1\" aria-hidden=\"true\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-post-notes-800x520.jpg\" class=\"lt-post__img wp-post-image\" alt=\"A hand arranging coloured sticky notes on a white wall\" loading=\"lazy\" \/><\/a><div class=\"lt-post__body\"><p class=\"lt-post__meta\"><time datetime=\"2026-10-11T08:39:51+00:00\">October 11, 2026<\/time><\/p><h3 class=\"lt-post__title\"><a href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/how-to-draw-a-positioning-map-with-your-own-customers\/\">How to draw a positioning map with your own customers<\/a><\/h3><p class=\"lt-post__excerpt\">Two axes, a handful of competitors and one honest dot for yourself (sample note).<\/p><\/div><\/article><article class=\"lt-post has-img\"><a class=\"lt-post__media\" href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/why-the-crowded-middle-feels-safe-and-what-it-costs\/\" tabindex=\"-1\" aria-hidden=\"true\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-post-coffee-800x520.jpg\" class=\"lt-post__img wp-post-image\" alt=\"Colleagues at a table with documents and cups of coffee\" loading=\"lazy\" \/><\/a><div class=\"lt-post__body\"><p class=\"lt-post__meta\"><time datetime=\"2026-10-06T08:39:51+00:00\">October 6, 2026<\/time><\/p><h3 class=\"lt-post__title\"><a href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/why-the-crowded-middle-feels-safe-and-what-it-costs\/\">Why the crowded middle feels safe, and what it costs<\/a><\/h3><p class=\"lt-post__excerpt\">Standing for a little of everything avoids arguments inside the company and loses them outside it (sample note).<\/p><\/div><\/article><article class=\"lt-post has-img\"><a class=\"lt-post__media\" href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/five-questions-to-ask-before-you-brief-an-agency\/\" tabindex=\"-1\" aria-hidden=\"true\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-content\/uploads\/sites\/90\/2026\/10\/demo-lt-strategy-post-whiteboard-800x520.jpg\" class=\"lt-post__img wp-post-image\" alt=\"A team sketching a plan on a whiteboard in a bright office\" loading=\"lazy\" \/><\/a><div class=\"lt-post__body\"><p class=\"lt-post__meta\"><time datetime=\"2026-10-01T08:39:51+00:00\">October 1, 2026<\/time><\/p><h3 class=\"lt-post__title\"><a href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/five-questions-to-ask-before-you-brief-an-agency\/\">Five questions to ask before you brief an agency<\/a><\/h3><p class=\"lt-post__excerpt\">If you cannot answer these, the agency will answer them for you (sample note).<\/p><\/div><\/article><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-4f4341b e-con-boxed lt-sec lt-dark lt-cta e-flex e-con e-parent\" data-id=\"4f4341b\" data-element_type=\"container\" data-e-type=\"container\" id=\"call\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-22e3edf e-grid e-con-full e-con e-child\" data-id=\"22e3edf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f8595e lt-cta__title elementor-widget elementor-widget-heading\" data-id=\"2f8595e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Book a 30-minute strategy call<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb632fd e-con-full e-flex e-con e-child\" data-id=\"eb632fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9567ed4 lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"9567ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tell us what is stuck. We will say plainly whether positioning is the problem, and if it is not, who could help. The call is free (sample).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0553d2 e-con-full lt-buttons  e-flex e-con e-child\" data-id=\"b0553d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bf84f4 lt-btn lt-btn--primary elementor-widget elementor-widget-button\" data-id=\"0bf84f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.ltheme.com\/lt-strategy\/contact\/#call\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a strategy call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63fcb8b lt-btn lt-btn--outline elementor-widget elementor-widget-button\" data-id=\"63fcb8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"tel:+15550174400\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Call (555) 017-4400<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-19","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/19","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":1,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/19\/revisions"}],"predecessor-version":[{"id":65,"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/pages\/19\/revisions\/65"}],"wp:attachment":[{"href":"https:\/\/elementor.ltheme.com\/lt-strategy\/wp-json\/wp\/v2\/media?parent=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}