{"id":48,"date":"2026-10-01T04:23:24","date_gmt":"2026-10-01T04:23:24","guid":{"rendered":"https:\/\/elementor.ltheme.com\/lt-design-studio\/choosing-typefaces-that-will-still-work-in-five-years\/"},"modified":"2026-10-16T15:18:31","modified_gmt":"2026-10-16T15:18:31","slug":"choosing-typefaces-that-will-still-work-in-five-years","status":"publish","type":"post","link":"https:\/\/elementor.ltheme.com\/lt-design-studio\/choosing-typefaces-that-will-still-work-in-five-years\/","title":{"rendered":"Choosing typefaces that will still work in five years"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A brand typeface has to work on a sign, a label, a phone and in the office software your team uses every day (sample post).<\/p>\n\n\n<p class=\"wp-block-paragraph\">Before we fall in love with a face, we check three things: the licence for web and apps, the languages it covers, and the free font we will name as its stand-in for email and documents.<\/p>\n\n\n<p class=\"wp-block-paragraph\">That last one matters most. It is the font your brand will be seen in most often.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Licences, languages and the fallback fonts nobody plans for (sample).<\/p>\n","protected":false},"author":1,"featured_media":14,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-48","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-typography"],"_links":{"self":[{"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/posts\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":1,"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/posts\/48\/revisions"}],"predecessor-version":[{"id":75,"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/posts\/48\/revisions\/75"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/media\/14"}],"wp:attachment":[{"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/categories?post=48"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/tags?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}