{"id":46,"date":"2026-10-11T04:23:24","date_gmt":"2026-10-11T04:23:24","guid":{"rendered":"https:\/\/elementor.ltheme.com\/lt-design-studio\/what-goes-in-a-brand-book-and-what-can-stay-out\/"},"modified":"2026-10-16T15:18:31","modified_gmt":"2026-10-16T15:18:31","slug":"what-goes-in-a-brand-book-and-what-can-stay-out","status":"publish","type":"post","link":"https:\/\/elementor.ltheme.com\/lt-design-studio\/what-goes-in-a-brand-book-and-what-can-stay-out\/","title":{"rendered":"What goes in a brand book, and what can stay out"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Most brand books are too long. The ones people actually open answer the questions that come up when someone has to make something: which logo, which red, which font, how big (sample post).<\/p>\n\n\n<p class=\"wp-block-paragraph\">We start from a list of the things your team will make in the next year, then write only the pages they need. A bakery needs a label chapter; a festival needs wayfinding.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Everything else (the mood boards, the routes we did not choose) goes into a project archive, not the book.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>A useful brand book is shorter than you think. Here is how we decide what earns a page (sample).<\/p>\n","protected":false},"author":1,"featured_media":12,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-46","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-books"],"_links":{"self":[{"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/posts\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":1,"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/posts\/46\/revisions"}],"predecessor-version":[{"id":73,"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/posts\/46\/revisions\/73"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/media\/12"}],"wp:attachment":[{"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/categories?post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/tags?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}