{"id":31,"date":"2026-10-16T04:23:24","date_gmt":"2026-10-16T04:23:24","guid":{"rendered":"https:\/\/elementor.ltheme.com\/lt-design-studio\/colour-and-type\/"},"modified":"2026-10-16T15:18:31","modified_gmt":"2026-10-16T15:18:31","slug":"colour-and-type","status":"publish","type":"page","link":"https:\/\/elementor.ltheme.com\/lt-design-studio\/services\/brand-books\/colour-and-type\/","title":{"rendered":"Colour and type chapters"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"31\" class=\"elementor elementor-31\">\n\t\t\t\t<section class=\"elementor-element elementor-element-bbc2f2e e-con-boxed lt-sec lt-pagehead lt-pagehead--chapter e-flex e-con e-parent\" data-id=\"bbc2f2e\" data-element_type=\"container\" data-e-type=\"container\" id=\"top\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-caf70d8 e-grid e-con-full e-con e-child\" data-id=\"caf70d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0132ba5 e-con-full e-flex e-con e-child\" data-id=\"0132ba5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e3b8c4 lt-pagehead__title elementor-widget elementor-widget-heading\" data-id=\"9e3b8c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Colour and type chapters<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f35b8d7 lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"f35b8d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The palette with every value a printer or developer asks for, and the typefaces with sizes that work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d111b0 e-con-full lt-pagehead__tabs e-flex e-con e-child\" data-id=\"5d111b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2181ab lt-tab is-current elementor-widget elementor-widget-heading\" data-id=\"b2181ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">3<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b29e778 lt-tab is-current elementor-widget elementor-widget-heading\" data-id=\"b29e778\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">4<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd6123c lt-note lt-pagehead__chapter elementor-widget elementor-widget-text-editor\" data-id=\"cd6123c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Chapters 3 and 4 of the brand book<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-f425d5c e-con-boxed lt-sec e-flex e-con e-parent\" data-id=\"f425d5c\" data-element_type=\"container\" data-e-type=\"container\" id=\"palette\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-38a1601 e-grid e-con-full e-con e-child\" data-id=\"38a1601\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c55081 lt-photo lt-ar-photo elementor-widget elementor-widget-image\" data-id=\"3c55081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-content\/uploads\/sites\/53\/2026\/10\/demo-lt-design-studio-swatches.jpg\" class=\"attachment-full size-full wp-image-10\" alt=\"Hands spreading colour fan decks across a table\" srcset=\"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-content\/uploads\/sites\/53\/2026\/10\/demo-lt-design-studio-swatches.jpg 1600w, https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-content\/uploads\/sites\/53\/2026\/10\/demo-lt-design-studio-swatches-300x200.jpg 300w, https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-content\/uploads\/sites\/53\/2026\/10\/demo-lt-design-studio-swatches-1024x683.jpg 1024w, https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-content\/uploads\/sites\/53\/2026\/10\/demo-lt-design-studio-swatches-768x512.jpg 768w, https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-content\/uploads\/sites\/53\/2026\/10\/demo-lt-design-studio-swatches-1536x1024.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcb886c e-con-full e-flex e-con e-child\" data-id=\"fcb886c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4fe5f elementor-widget elementor-widget-heading\" data-id=\"1c4fe5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Colour that matches on paper and on screen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b00d33 lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"8b00d33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We pick colours with a printer&#8217;s swatch book on the table, then match them on screen, not the other way round.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e6ddc lt-ticks elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"16e6ddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">CMYK, Pantone, RGB and hex for every colour<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How much of each colour to use<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pairs that are readable as text and background<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-ec95b18 e-con-boxed lt-sec lt-tint e-flex e-con e-parent\" data-id=\"ec95b18\" data-element_type=\"container\" data-e-type=\"container\" id=\"type\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6fe9e5a e-grid e-con-full e-con e-child\" data-id=\"6fe9e5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57432c0 elementor-widget elementor-widget-heading\" data-id=\"57432c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Typography<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a10e8 lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"62a10e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One or two typefaces, used the same way everywhere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d21945 e-con-full lt-rows lt-facts e-flex e-con e-child\" data-id=\"0d21945\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1e295d4 e-grid e-con-full lt-price e-con e-child\" data-id=\"1e295d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0e1976 lt-price__label elementor-widget elementor-widget-text-editor\" data-id=\"e0e1976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Typefaces<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c2332e lt-price__amount elementor-widget elementor-widget-text-editor\" data-id=\"2c2332e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A display face and a text face, with the licence you need for each<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c56b0f3 e-grid e-con-full lt-price e-con e-child\" data-id=\"c56b0f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de47ccf lt-price__label elementor-widget elementor-widget-text-editor\" data-id=\"de47ccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sizes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7a61e lt-price__amount elementor-widget elementor-widget-text-editor\" data-id=\"cf7a61e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A scale for print, from business cards to posters, and one for screens<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ee007e e-grid e-con-full lt-price e-con e-child\" data-id=\"3ee007e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52d08c4 lt-price__label elementor-widget elementor-widget-text-editor\" data-id=\"52d08c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Fallbacks<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf5afcd lt-price__amount elementor-widget elementor-widget-text-editor\" data-id=\"bf5afcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Free fonts for email, office documents and the people without the brand fonts<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-7c2dcd6 e-con-boxed lt-sec lt-dark lt-cta e-flex e-con e-parent\" data-id=\"7c2dcd6\" data-element_type=\"container\" data-e-type=\"container\" id=\"start\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a5e5568 e-grid e-con-full e-con e-child\" data-id=\"a5e5568\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55cad48 lt-cta__title elementor-widget elementor-widget-heading\" data-id=\"55cad48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start with a forty-minute call<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c202bf e-con-full e-flex e-con e-child\" data-id=\"0c202bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d7d7f lt-lead elementor-widget elementor-widget-text-editor\" data-id=\"a0d7d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tell us what you make and what is not working. We reply within two working days with questions, a package and a date to start.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc463e6 e-con-full lt-buttons  e-flex e-con e-child\" data-id=\"bc463e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84b4624 lt-btn lt-btn--primary elementor-widget elementor-widget-button\" data-id=\"84b4624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.ltheme.com\/lt-design-studio\/contact\/#enquiry\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start a project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb4eb66 lt-btn lt-btn--outline elementor-widget elementor-widget-button\" data-id=\"fb4eb66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elementor.ltheme.com\/lt-design-studio\/services\/#packages\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See the packages<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":27,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-31","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/pages\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":1,"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/pages\/31\/revisions"}],"predecessor-version":[{"id":32,"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/pages\/31\/revisions\/32"}],"up":[{"embeddable":true,"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/pages\/27"}],"wp:attachment":[{"href":"https:\/\/elementor.ltheme.com\/lt-design-studio\/wp-json\/wp\/v2\/media?parent=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}